M
MIdeogram vs Runway
Pricing, features, platforms and who each one suits — side by side.
I
Choose Ideogram if…
- you want open source you can self-host or audit
- you're in its core audience: graphic designers, marketers
R
Choose Runway if…
- you want the lower entry price ($12/mo vs $15/mo)
- you work on Android
- you're in its core audience: content creators, marketing teams
Side by side
Feature Ideogram Runway
Pricing modelFreemiumFreemium
Starting price$15/mo$12/mo
Free plan
Free trial
API
Open source
Security and compliance—SOC 2 Type II, ISO 27001, GDPR
Updates, last 90 days—30
PlatformsWeb, iOS, APIWeb, iOS, Android, API
CategoryImage GeneratorsVideo Generators
CompanyIdeogram, Inc.Runway AI, Inc. · United States · since 2018
Full feature lists
I Ideogram
- Text-to-image with Ideogram 3.0, 4.0 and 4.5 models
- Ideogram Vector model for vector output
- Precise Edit, Object Remover and Background Remover apps
- Ad Resizer, Colorways and Material Swap tools
- Custom image model training
- Unified API for image and video models
- MCP integration for Claude and Cursor
- Open Ideogram 4.0 weights for local use
R Runway
- Text and image to video with Gen-4.5 and Aleph 2.0
- Third-party models such as Kling, Seedance and Nano Banana Pro
- Music, voice, sound effects and text-to-speech generation
- Agentic creative collaborator
- Runway Ads publishes ads to Meta, Google and TikTok
- 4K upscaling, plus HDR and ProRes output on Max
- Custom voice clones and brand kits
- Developer API and MCP server
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.
Ideogram · ideogram.ai
Runway · runwayml.comWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | Ideogram | Runway |
|---|---|---|
| 1 person | no published plan | $12 Standard |
All plans and prices
Ideogram
Free$0
Plus$20/mo or $15/mo billed yearly
Pro$60/mo or $42/mo billed yearly
Team$30/user/mo or $20/user/mo billed yearly
EnterpriseCustom
Runway
Free$0
Standard$12/mo billed yearly ($15 monthly)
Pro$28/mo billed yearly ($35 monthly)
Max$76/mo billed yearly ($95 monthly)
EnterpriseCustom
Price changes we've recorded
We re-read each pricing page every month and log what changed.
Ideogram
- Nov 8, 2026Pricing model: Paid → Freemium; Starting price: $20/mo → $15/mo; New plan: Free ($0); New plan: Pro ($60); New plan: Team ($30)
Runway
No changes since we started tracking.
Strengths and limitations
Ideogram
- Free plan with 30 credits per week
- Ideogram 4.0 weights available for local use
- One API for multiple image and video models
- Paid plans can keep generating in a slower queue after credits run out
- Free-plan generations are public
- Email-and-password accounts get no free credits
- No Android app listed
- Team plan requires at least 2 users
Runway
- Free plan with 125 credits that don't expire
- Own models and third-party models available in one workspace
- iOS and Android apps plus an API
- Extra purchased credits never expire
- Free credits are one-time, not monthly
- Monthly credits on Standard and Pro don't roll over
- Minimum top-up purchase is 1,000 credits
- Standard is limited to 3 projects
More comparisons
Other options to consider
MM
From $8/mo
A
AGenerate and edit images, video and audio with AI for creators and teams
Free, from $9.99/mo
A
Free, from $9.99/mo
A
Generate and edit images, video and audio with AI for creators and teams
Image GeneratorsFree plan
S
SS
Freemium
S
Open image generation models you can self-host or call through an API
Image GeneratorsFree planAPI
G
GG
Free, from $19.99/mo
M
MM
Paid
M
AI image, video, audio and 3D tools with upscalers and a stock library
Upscalers & EnhancersAPI
C
CBrowser-based AI image tools for removing backgrounds, cleanup, upscaling and generation
Freemium
C
Freemium
C
Browser-based AI image tools for removing backgrounds, cleanup, upscaling and generation
Photo EditingFree planAPI
Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy