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Gemini

Google's AI assistant for chat, research, images, video and everyday tasks

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Gemini screenshot

Pricing

Freemium

Free trial

Yes

API

Yes

Company

Google

Platforms

WebAPI

What is Gemini?

Gemini is Google's AI assistant. You can chat with it, run Deep Research reports, generate and edit images, talk to it by voice with Gemini Live, and work on documents and code in Canvas. You sign in with a Google Account, and the free plan covers the core features with usage limits.

The paid Google AI plans (Plus, Pro and Ultra) raise those limits and add stronger models. Depending on the tier, they also add video generation, Google Flow credits, Gemini inside Gmail, Docs and Vids, and more storage, from 400 GB up to 20 TB or more. Pro and Ultra also bundle YouTube Premium benefits.

Teams can buy Gemini Enterprise, which is billed per seat. Developers can build on Gemini models through Google AI Studio and the Gemini platform, which charges by usage. Gemini suits individuals who already use Google services, as well as businesses and developers.

Key features

  • Chat with Gemini models
  • Deep Research reports
  • Image generation and editing
  • Gemini Live voice conversations
  • Canvas for writing and coding
  • Custom Gems
  • Video generation on paid plans
  • Gemini in Gmail, Docs and Vids

Use cases

Who it's for

Google account usersStudents and researchersContent creatorsBusinessesDevelopers

Researching a topic

Use Deep Research to gather sources and get a structured report.

Creating visuals

Generate and edit images, and on paid plans, generate video.

Working inside Google apps

Paid subscribers can use Gemini in Gmail and Docs to draft and summarize.

Team AI rollout

Businesses can deploy Gemini Enterprise per seat with pooled storage and security controls.

Gemini pricing

From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.

Free

month

£0

  • Flash-Lite model
  • Deep Research, Gemini Live, Canvas, Gems
  • Image generation and editing
  • 15 GB storage

Google AI Plus

month

£4.49/mo (UK pricing)

  • 2x free usage limits
  • Video generation
  • 200 Google Flow credits
  • 400 GB storage

Google AI Pro

month

£18.99/mo (UK pricing)

  • 4x free usage limits
  • Pro and Flash models
  • 1,000 Flow credits
  • Gemini in Gmail and Docs
  • 5 TB storage

Google AI Ultra

month

From £79.99/mo; £189.99/mo for 20x tier (UK pricing)

  • Highest model access
  • 10,000–25,000 Flow credits
  • Project Genie
  • 20 TB+ storage

Gemini Enterprise Business

month

From $21/seat/mo

  • Up to 300 seats
  • 25 GiB pooled storage per seat
  • Trial available

Gemini Enterprise Standard/Plus

month

From $30/seat/mo

  • Unlimited seats
  • 75 GiB pooled storage per seat
  • Advanced security and compliance
  • Contact sales
Cost for a team, per month1 person5 people20 people
Gemini Enterprise Businessper seat, up to 300$21$105$420

Billed yearly where the plan offers it. — means the plan doesn't allow that many people.

Which plan do you need?

  1. ChatGPTGo$8/mo
  2. ClaudePro$17/mo
  3. GeminiGemini Enterprise Business$21/mo
  4. Microsoft CopilotMicrosoft 365 Business Standard with Copilot$23.50/mo
  5. GrokSuperGrok$30/mo

The cheapest paid plan with a published price that fits. Custom and sales-quoted plans aren't included.

How Gemini compares

  • Gemini has a free plan, like all 4 alternatives below.
  • It offers an API, which only 2 of the others do.
ToolStarts atFree planFree trialAPIOpen source
GGemini——
CChatGPT$8/mo———Gemini vs ChatGPT
MMicrosoft Copilot$18/mo———Gemini vs Microsoft Copilot
GGrok$30/mo——Gemini vs Grok
CClaude$17/mo——Gemini vs Claude
Compare 3 capabilities
CapabilityGeminiChatGPTMicrosoft Copilot
Web search—
File upload & analysis——
Image generation—

Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.

Pros and cons

Strengths

  • Free plan includes Deep Research, Gemini Live and Canvas
  • Paid plans bundle 400 GB to 20 TB+ of storage
  • Business edition available from $21 per seat per month
  • Developer access through AI Studio and a usage-based API

Limitations

  • Free plan limits are not specified exactly
  • Personal plan prices on the page fetched were shown in GBP only
  • Paid prices for AI Studio and Antigravity are not listed

Gemini FAQ

Is Gemini free?

Yes. The free plan only needs a Google Account and includes chat, Deep Research, Gemini Live, Canvas, Gems and image generation, with usage limits.

What do the paid plans cost?

In UK pricing, Google AI Plus is £4.49/month, AI Pro is £18.99/month, and AI Ultra starts at £79.99/month.

Is there a business plan?

Yes. Gemini Enterprise Business starts at $21 per seat per month, and the Standard and Plus editions start at $30 per seat per month.

Can developers use Gemini?

Yes. Google AI Studio is free to start, and the Gemini platform charges by usage.

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