M
MLuma AI (Genie) vs Runway
Pricing, features, platforms and who each one suits — side by side.
L
Choose Luma AI (Genie) if…
- you're in its core audience: content creators, marketing teams
R
Choose Runway if…
- you want a free plan to start with
- you want the lower entry price ($12/mo vs $25/mo)
- you work on iOS, Android
- you're in its core audience: content creators, marketing teams
Side by side
Feature Luma AI (Genie) Runway
Pricing modelFree trialFreemium
Starting price$25/mo$12/mo
Free plan
Free trial
API
Open source
Trains AI on your contentYes—
Data retentionDeleted when no longer necessary; kept longer for legal reasons; backups remain briefly—
Security and compliance—SOC 2 Type II, ISO 27001, GDPR
Updates, last 90 days—30
Image-to-video—
Audio generation
Character reference—
4K output
Third-party models
Commercial use—
PlatformsWeb, APIWeb, iOS, Android, API
CategoryVideo GeneratorsVideo Generators
CompanyLuma AI, Inc.Runway AI, Inc.
Based inUnited StatesUnited States
Founded—2018
Part of——
Key features
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
R Runway
- Text and image to video with Gen-4.5 and Aleph 2.0
- Third-party models such as Kling, Seedance and Nano Banana Pro
- Music, voice, sound effects and text-to-speech generation
- Agentic creative collaborator
- Runway Ads publishes ads to Meta, Google and TikTok
- 4K upscaling, plus HDR and ProRes output on Max
- Custom voice clones and brand kits
- Developer API and MCP server
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Runway
Free$0
Standard$12/mo billed yearly ($15 monthly)
Pro$28/mo billed yearly ($35 monthly)
Max$76/mo billed yearly ($95 monthly)
EnterpriseCustom
Strengths and limitations
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
Runway
- Free plan with 125 credits that don't expire
- Own models and third-party models available in one workspace
- iOS and Android apps plus an API
- Extra purchased credits never expire
- Free credits are one-time, not monthly
- Monthly credits on Standard and Pro don't roll over
- Minimum top-up purchase is 1,000 credits
- Standard is limited to 3 projects
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy