E
EAI voice generation, voice cloning, dubbing and voice agents for creators and teams
Free, from $6/mo
Murf AI vs Retell AI
Pricing, features, platforms and who each one suits — side by side.
M
Choose Murf AI if…
- you want a free plan to start with
- you work on Windows
- you're in its core audience: content creators, e-learning designers
R
Choose Retell AI if…
- you want to trial it before paying
- you're in its core audience: customer service teams, healthcare and insurance providers
Side by side
Feature Murf AI Retell AI
Pricing modelFreemiumFree trial
Starting price$19/mo—
Free plan
Free trial
API
Open source
Data retentionDeleted within 30 days of account termination—
Security and complianceSOC 2, ISO 27001, GDPR, HIPAA—
Voice cloning—
Commercial rights—
AI dubbing—
Pronunciation control—
Emotion/style control—
Speech-to-speech—
Caption export—
Real-time streaming—
PlatformsWeb, Windows, APIWeb, API
CategoryText to SpeechVoice Agents
CompanyMurf Inc. · United States · since 2020Retell AI
Full feature lists
M Murf AI
- 200+ AI voices in 35+ languages
- Pitch, speed and intonation controls
- Custom pronunciation library
- Say It My Way voice-style mirroring
- Dubbing in 40+ languages keeping the original voice
- Voice agents for inbound and outbound calls
- TTS API with Falcon 2 and Gen2 models
- Integrations with Canva, Google Slides, PowerPoint, Captivate
R Retell AI
- Call transfer to human agents
- Appointment booking during calls
- Knowledge base answers for agents
- IVR navigation by pressing keypad options
- Batch outbound calling with branded caller ID
- Post-call analysis and AI quality assurance
- Choice of about 50 LLMs and several TTS providers
- Chat agents for web, in-app and SMS
What you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | Murf AI | Retell AI |
|---|---|---|
| 1 person | $19 Creator | no published plan |
| 5 people | $66 Business | no published plan |
| 20 people | $66 Business | no published plan |
All plans and prices
Murf AI
Free$0
Creator$19/mo billed annually
Business$66/mo billed annually
EnterpriseCustom
Retell AI
Pay as You Go$0.07–$0.31/min (voice), $0.002+/message (chat)
EnterpriseCustom
Strengths and limitations
Murf AI
- Free plan with 10 minutes of voice generation, no card required
- 200+ voices across 35+ languages
- API priced from $0.01 per minute
- Plugins for Canva, PowerPoint, Google Slides and Captivate
- Free plan limited to 2 projects and 10 minutes
- Listed paid prices assume annual billing
- No mobile app listed
Retell AI
- $10 in free credits and 20 free concurrent calls
- Usage-based billing to the nearest second; failed calls are not billed
- Choice of many LLM and TTS providers
- Lists HIPAA, SOC 2 Type II, GDPR and ISO 27001 compliance
- Per-minute cost depends on model choices and add-ons, which makes it harder to estimate
- Concurrency beyond 20 calls costs $8 per concurrent call per month
- Phone numbers ($2/mo) and SMS ($20/mo) are billed as separate subscriptions
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Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy