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Bland AI vs Retell AI

Pricing, features, platforms and who each one suits — side by side.

BBland AIFree · from $299/moVisit site
RRetell AIFree trialVisit site
VS
B

Choose Bland AI if…

  • you want a free plan to start with
  • you work on Self-hosted
  • you're in its core audience: enterprise contact centers, healthcare providers
R

Choose Retell AI if…

  • you need an API to build on
  • you want to trial it before paying
  • you're in its core audience: customer service teams, healthcare and insurance providers

Side by side

Feature Bland AI Retell AI
Pricing modelFreemiumFree trial
Starting price$299/mo—
Free plan
Free trial
API
Open source
PlatformsWeb, Self-hostedWeb, API
CompanyBlandRetell AI
Full feature lists

B Bland AI

  • Inbound and outbound AI phone agents
  • Deployment across phone, SMS and web
  • In-house speech-to-text, LLM and text-to-speech models
  • 40+ languages, real-time translation in 23
  • Custom voice clones
  • Decision-level observability for agent calls
  • Testing changes without affecting live calls
  • Conversational pathways, knowledge bases and automations

R Retell AI

  • Call transfer to human agents
  • Appointment booking during calls
  • Knowledge base answers for agents
  • IVR navigation by pressing keypad options
  • Batch outbound calling with branded caller ID
  • Post-call analysis and AI quality assurance
  • Choice of about 50 LLMs and several TTS providers
  • Chat agents for web, in-app and SMS

What you'd pay

The cheapest plan that fits, per month, billed yearly where the plan offers it.

Bland AI

Start$0.14/min
Build$299/mo + $0.12/min
EnterpriseCustom

Retell AI

Pay as You Go$0.07–$0.31/min (voice), $0.002+/message (chat)
EnterpriseCustom

Price changes we've recorded

We re-read each pricing page every month and log what changed.

Bland AI

  1. Nov 8, 2026Start: $0.14 → $0

Retell AI

No changes since we started tracking.

Strengths and limitations

Bland AI

  • $0 platform fee Start plan with no card required
  • Per-minute rate includes LLM, STT and TTS with no token charges
  • SOC 2 Type I/II, HIPAA and on-prem deployment options
  • Runs on its own models and infrastructure
  • Telephony billed separately from talk-time rate
  • Start plan limited to 100 calls per day and 1 voice
  • SSO, BAA and SMS/web chat reserved for Enterprise

Retell AI

  • $10 in free credits and 20 free concurrent calls
  • Usage-based billing to the nearest second; failed calls are not billed
  • Choice of many LLM and TTS providers
  • Lists HIPAA, SOC 2 Type II, GDPR and ISO 27001 compliance
  • Per-minute cost depends on model choices and add-ons, which makes it harder to estimate
  • Concurrency beyond 20 calls costs $8 per concurrent call per month
  • Phone numbers ($2/mo) and SMS ($20/mo) are billed as separate subscriptions

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Facts from each vendor's public pages, prices checked Nov 8, 2026. Editorial policy