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Rows vs ThoughtSpot

Pricing, features, platforms and who each one suits — side by side.

RRowsFree · from $6/moVisit site
TThoughtSpotFree · from $25/moVisit site
VS
R

Choose Rows if…

  • you want the lower entry price ($6/mo vs $25/mo)
  • you work on Chrome
  • you're in its core audience: marketing teams, finance and operations teams
T

Choose ThoughtSpot if…

  • you work on iOS, Android, Slack
  • you're in its core audience: data and analytics teams, business users

Side by side

Feature Rows ThoughtSpot
Pricing modelFreemiumFreemium
Starting price$6/mo$25/mo
Free plan
Free trial
API
Open source
Data retentionDeleted once the purpose of storage is accomplished—
Security and complianceGDPR—
AI cell formula—
Formula generation—
Live data connectors—
PDF/document extraction—
Shareable dashboards—
PlatformsWeb, Chrome, APIWeb, iOS, Android, API, Slack
CategorySpreadsheetsData Analysis & BI
CompanyRows GmbH · Germany · since 2016 · part of SuperhumanThoughtSpot
Full feature lists

R Rows

  • AI extraction of data from PDFs and documents
  • Plain-language data analysis with Rows AI
  • Live data from 50+ integrations
  • Scheduled data refreshes, from every minute to every month
  • Shareable, embeddable reports and dashboards
  • Real-time team collaboration
  • RowsX browser extension to import web tables
  • Templates for social, Search Console and cash flow reports

T ThoughtSpot

  • Natural-language search over business data
  • Spotter AI Analyst agent
  • Governed semantic layer for agents
  • Liveboards with free-form drilldowns
  • Anomaly detection, KPI monitoring and alerts
  • Live connections to Snowflake, Databricks, Redshift
  • REST API and Visual Embed SDK
  • Row-level security and SSO via SAML/OAuth/OIDC

Their home pages

What each vendor shows first: the pitch, the plans and the sign-up.

Rows home page
R Rows · rows.com
ThoughtSpot home page
T ThoughtSpot · thoughtspot.com

What you'd pay

The cheapest plan that fits, per month, billed yearly where the plan offers it.

Team sizeRowsThoughtSpot
1 person$6 Plusno published plan
5 people$30 Plusno published plan
20 people$59 Prono published plan

What the free plans include

Rows

  • 5 AI Tasks per month
  • Data Tables import manually
  • File import size 1 MB
  • 3 guest members

ThoughtSpot

Free plan limits aren't published.

All plans and prices

Rows

Free$0
Plus$8/user/mo monthly or $6/user/mo billed yearly
Pro$79/mo + $8/user (or $59/mo + $6/user billed yearly)
EnterpriseCustom

ThoughtSpot

EssentialsFrom $25/user/mo billed annually
Pro (user-based)From $50/user/mo billed annually
Pro (usage-based)From $0.10 per credit
EnterpriseCustom
Developer (Embedded)Free for 1 year
Embedded EnterpriseCustom

Price changes we've recorded

We re-read each pricing page every month and log what changed.

Rows

No changes since we started tracking.

ThoughtSpot

  1. Nov 8, 2026New plan: Essentials ($25); New plan: Pro (user-based) ($50); New plan: Pro (usage-based) ($0.10); New plan: Enterprise (Custom); Developer (Embedded): Free (listed as free for 1 year) → Free for 1 year; New plan: Embedded Enterprise (Custom); Plan dropped: Essentials (Analytics); Plan dropped: Pro (Analytics); Plan dropped: Enterprise (Analytics); Plan dropped: Enterprise (Embedded)

Strengths and limitations

Rows

  • Free plan with no trial period or credit card required
  • Connects to 50+ data sources with automatic refresh
  • Reports can be embedded in Notion or websites
  • Developer API documentation available
  • Free plan is limited to 5 AI tasks a month
  • Pro plan adds a $79/month base fee on top of per-user pricing
  • Advanced API endpoints and SAML SSO are Enterprise-only
  • No native desktop or mobile apps listed

ThoughtSpot

  • No metering or charges for LLM tokens
  • Developer embedded plan is free for one year
  • Mobile apps for iOS and Android
  • Live connections to major cloud data platforms
  • User-based plans are billed annually
  • Essentials is limited to 50 users and 25M rows
  • Spotter on the user-based Pro plan is capped at 25 queries per user each month

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Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy