N
NEquals vs Rows
Pricing, features, platforms and who each one suits — side by side.
E
Choose Equals if…
- you want to trial it before paying
- you work on Slack
- you're in its core audience: finance teams, revenue operations
R
Choose Rows if…
- you want a free plan to start with
- you want the lower entry price ($6/mo vs $2000/mo)
- you need an API to build on
- you work on Chrome
- you're in its core audience: marketing teams, finance and operations teams
Side by side
Feature Equals Rows
Pricing modelFree trialFreemium
Starting price$2000/mo$6/mo
Free plan
Free trial
API
Open source
Data retention—Deleted once the purpose of storage is accomplished
Security and compliance—GDPR
Formula generation—
Live data connectors
PDF/document extraction—
Shareable dashboards
PlatformsWeb, SlackWeb, Chrome, API
CategorySpreadsheetsSpreadsheets
CompanyEquals Technologies, Inc.Rows GmbH
Based in—Germany
Founded—2016
Part of—Superhuman
Key features
E Equals
- Managed Snowflake warehouse with synced source data
- Salesforce connector with CRM writeback
- Natural-language answers that show formulas and source queries
- Pre-built ARR, NRR, pipeline and forecast dashboards
- Scheduled metric updates to Slack or email
- Live charts and tables embedded in Notion or Coda
- MCP connection for external AI agents
R Rows
- AI extraction of data from PDFs and documents
- Plain-language data analysis with Rows AI
- Live data from 50+ integrations
- Scheduled data refreshes, from every minute to every month
- Shareable, embeddable reports and dashboards
- Real-time team collaboration
- RowsX browser extension to import web tables
- Templates for social, Search Console and cash flow reports
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Equals
Essential$24k/year
Business$36k/year
Enterprise$60k/year
Rows
Free$0
Plus$8/user/mo monthly or $6/user/mo billed yearly
Pro$79/mo + $8/user (or $59/mo + $6/user billed yearly)
EnterpriseCustom
Strengths and limitations
Equals
- Every plan includes unlimited seats
- AI answers show the formulas and source queries behind them
- Includes a managed warehouse, so no separate data stack is needed
- Free trial tailored to each customer
- Plans start at $24k per year
- AI usage beyond the included monthly spend is billed separately
- Writeback and SSO are only on the higher plans
- Additional connectors cost $199–$699/mo each
Rows
- Free plan with no trial period or credit card required
- Connects to 50+ data sources with automatic refresh
- Reports can be embedded in Notion or websites
- Developer API documentation available
- Free plan is limited to 5 AI tasks a month
- Pro plan adds a $79/month base fee on top of per-user pricing
- Advanced API endpoints and SAML SSO are Enterprise-only
- No native desktop or mobile apps listed
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy