HeyGen
AI avatar videos, translation and dubbing for marketing, training and sales
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Pricing
Free · from $24/mo
Free trial
Yes
API
Yes
Company
HeyGen Technology, Inc.United States
Platforms
What is HeyGen?
HeyGen is an AI video platform that turns scripts, prompts, images, audio or slide decks into videos presented by realistic AI avatars, including custom avatars based on your own likeness. Its newest avatar model, Avatar V, is built to keep identity, expressions and body movement consistent across video lengths and camera angles.
Videos can be built in AI Studio, a script-based editor with control over delivery, gestures and emotion, plus brand kits, auto captions and B-roll. Video Agent produces a finished video from a text prompt, and its elements stay editable. The Video Translator dubs existing footage with voice cloning and lip-sync in 175+ languages and dialects.
HeyGen suits marketers, trainers, sales teams and creators who need presenter-led video without filming. A free plan is available, paid plans start at $29/month, and developers can use APIs for generation, translation and lip-sync.
Key features
- Custom AI avatars from your own likeness
- Text, image, audio and PPT/PDF to video
- Video Agent creates editable videos from prompts
- Video translation with lip-sync in 175+ languages
- Voice cloning
- AI Studio script editor with gesture and emotion control
- Brand kit, auto captions and B-roll
- APIs for generation, translation and lip-sync
Use cases
Who it's for
Training and onboarding
Turn slide decks or scripts into presenter-led training videos, with SCORM export on the Business plan.
Localizing video content
Translate existing videos into other languages with cloned voices and lip-sync.
Marketing and sales videos
Produce avatar-presented product and outreach videos without filming.
Programmatic video
Developers generate or translate videos at scale through HeyGen's APIs.
HeyGen pricing
From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
Free
month
$0/mo
- 3 watermarked videos/month
- Up to 1 minute each
- One Custom Video Avatar
- 500+ presenters
Creator
month
$29/mo ($24/mo billed yearly)
- 600 credits
- Up to 30-minute videos
- 1080p export, no branding
- 175+ languages
Pro
month
$49/mo
- 1,000 credits
- 4K export
- Faster processing
- Cinematic Avatars
Business
month
$149/mo + $20/seat
- 1,500 credits
- Up to 60-minute videos
- 5 Custom Video Avatars
- SAML/SSO, SCORM export
Enterprise
custom
Custom
- No max video length
- SCIM provisioning
- Dedicated success manager
What the free plan gets you
- In practice: up to 3 minutes a month
- 3 videos a month, watermarked
- Videos up to 1 minute each
- 30+ languages
- One Custom Video Avatar
- Output carries a watermark
How HeyGen compares
- At $24/mo, HeyGen starts cheaper than 1 of 3 similar tools with published prices (median $21.50).
- HeyGen has a free plan, like 3 of the 4 alternatives below.
| Tool | Starts at | Cost per minute of generated video | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|---|
| H | $24/mo | — | — | ||||
S Synthesia | $19/mo | $1.58 | — | HeyGen vs Synthesia | |||
D D-ID | — | — | — | — | HeyGen vs D-ID | ||
C Colossyan | $59/mo | $1.97 | — | HeyGen vs Colossyan | |||
R Runway | $12/mo | — | — | HeyGen vs Runway |
Compare 8 capabilities
| Capability | HeyGen | Synthesia | D-ID | Colossyan |
|---|---|---|---|---|
| Photo-to-avatar | — | — | ||
| Custom video avatar | ||||
| Voice cloning | — | |||
| Lip-synced translation | — | — | ||
| Doc/PPT to video | ||||
| Interactive elements | ||||
| SCORM export | — | |||
| Real-time avatar agents | — |
Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
HeyGen data and privacy
Trains AI on your content
Yes, unless you opt out
“train and enhance the models that power our products and services, including to make our avatar creation models more accurate. It is necessary for our legitimate interest and subject to appropriate safeguards. You may request to opt-out of this training and enhancement by contacting us”
Data retention
Backups kept 60 days after deletion, then permanently erased
“After you delete the information or the account, it is kept in the backups for the purpose of disaster recovery for 60 days and then automatically and permanently erased.”
Where data is stored
US
“Amazon Web Services Web hosting, data storage, image content moderation, and video processing Data location: United States”
Security and compliance
From HeyGen's own privacy and security pages , checked Oct 28, 2026. We only show what the vendor states in writing; “not stated” means the pages don't say.
Pros and cons
Strengths
- Free plan with no credit card required
- Lip-sync translation in 175+ languages and dialects
- Cites SOC 2 Type II, GDPR and CCPA compliance
- Integrations with Zapier, Make, n8n and HubSpot on Business
Limitations
- Free videos are watermarked and capped at 1 minute
- 4K export requires Pro plan or higher
- Business plan charges $20 per extra seat
- No dedicated desktop or mobile apps listed
HeyGen FAQ
Is HeyGen free?
Yes, the Free plan gives 3 watermarked videos per month up to 1 minute each, with no credit card required.
How much do paid plans cost?
Creator is $29/mo ($24/mo annually), Pro $49/mo, Business $149/mo plus $20 per extra seat, and Enterprise is custom.
Does HeyGen have an API?
Yes, HeyGen for Developers offers APIs for Video Agent, video generation, translation and lip-sync, with separate API pricing.
How many languages are supported?
Lip-sync and translation support 175+ languages and dialects.
Can I make an avatar of myself?
Yes, custom avatars are supported and require on-camera identity verification from the person depicted.
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HeyGen
Free · from $24/mo