Phia
AI shopping agent that compares prices across 220,000+ sites and applies coupons
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Pricing
Free
Platforms
What is Phia?
Phia is an AI shopping agent that finds the lowest price for an item and suggests cheaper alternatives across more than 220,000 shopping sites. When you open an item page and tap Phia, it compares prices and shows other options.
At checkout, Phia applies coupon codes automatically. Purchases earn Phia points that can be redeemed for gift cards from brands. Shoppers can save items into collections and get alerts when prices drop, and the app also has trending brands, editor's picks and editorial content.
Phia is available as a free iOS app and as a Chrome extension. The site says it has more than 1.5 million users and a 4.8-star App Store rating. It suits online shoppers, especially fashion buyers, who want to check prices and find deals before they buy.
Key features
- Price comparison across 220,000+ sites
- Suggests cheaper alternatives to the item you're viewing
- Applies coupon codes at checkout automatically
- Earns points you can redeem for brand gift cards
- Saves items into collections
- Sends price-drop alerts
- Trending brands, editor's picks and editorial content
Use cases
Who it's for
Checking a price before buying
Tap Phia on an item page to see the lowest price for it on other sites.
Saving at checkout
Phia applies available coupon codes when you check out.
Waiting for a sale
Save items to a collection and get an alert when their prices drop.
Finding cheaper alternatives
See similar items that cost less than the one you're looking at.
Phia pricing
From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
iOS app
Free
- Price comparison
- Coupons
- Rewards points
How Phia compares
- Phia has a free plan, like 2 of the 4 alternatives below.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| PPhia | Free | — | — | — | ||
| M | — | — | — | — | — | Phia vs Mindtrip |
L Layla | Free | — | — | — | Phia vs Layla | |
W Wonderplan | Free | — | — | — | Phia vs Wonderplan | |
D Daydream | — | — | — | — | — | Phia vs Daydream |
Compare 6 capabilities
| Capability | Phia | Layla | Wonderplan | Daydream |
|---|---|---|---|---|
| In-app booking | — | — | — | |
| Human expert support | — | — | ||
| Itinerary export | — | — | ||
| Price-drop alerts | — | — | — | |
| Auto coupons | — | — | — | |
| Preference memory | — | — |
Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
Pros and cons
Strengths
- The iOS app is listed as free
- Compares prices across more than 220,000 sites
- Combines coupons, rewards and price alerts in one tool
Limitations
- The site doesn't list an Android app
- The site mentions only a Chrome browser extension
Phia FAQ
Is Phia free?
Yes. The iOS app is listed as free, and the site doesn't mention any paid plans.
Where can I use Phia?
Phia is available as an iOS app and a Chrome extension.
What does Phia do?
It compares prices across more than 220,000 sites, suggests cheaper alternatives, applies coupons, and lets you earn points that can be redeemed for gift cards.
Can Phia track price drops?
Yes. You can save items into collections and get alerts when their prices drop.
User reviews
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Phia
Free
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