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BetterPic vs Luminar Neo

Pricing, features, platforms and who each one suits — side by side.

BBetterPicFreemiumVisit site
LLuminar NeoPaidVisit site
VS
B

Choose BetterPic if…

  • you want a free plan to start with
  • you need an API to build on
  • you work on Web
  • you're in its core audience: job seekers, professionals updating linkedin
L

Choose Luminar Neo if…

  • you work on macOS, Windows, iOS
  • you're in its core audience: hobbyist photographers, professional photographers

Side by side

Feature BetterPic Luminar Neo
Pricing modelFreemiumPaid
Starting price——
Free plan
Free trial
API
Open source
Trains AI on your contentNo—
Data retentionStored max 30 days after delivery or approval, then permanently deletedFacial images stored only temporarily as needed to return results
Security and complianceGDPRGDPR
4K resolution—
Outfit & background choice—
Post-delivery editing—
Human retouching—
Refund guarantee—
PlatformsWeb, APImacOS, Windows, iOS
CategoryAvatars & HeadshotsPhoto Editing
Rank in its category#3 of 5#5 of 5
CompanyBetterPicShinyfields Limited
Based in—Cyprus
Founded20232008
Part of——

What you'd pay

The cheapest plan that fits, per month, billed yearly where the plan offers it.

Team sizeBetterPicLuminar Neo
1 person$299 SDK / APIno published plan
5 people$299 SDK / APIno published plan
20 people$299 SDK / APIno published plan

Key features

B BetterPic

  • Trains a separate AI model on each person's photos
  • 4K output on every plan, plus TIFF for print
  • Choose backgrounds, clothing styles, colours and poses
  • AI Studio to edit headshots after delivery
  • Human retouching on request
  • Team presets, CSV invites and centralized billing
  • SDK/API for embedding headshot generation

L Luminar Neo

  • One-slider AI enhancement with EnhanceAI
  • AI sky replacement
  • Portrait retouching with SkinAI and FaceAI
  • Generative erase, swap and expand
  • Upscaling, noise reduction and sharpening
  • HDR merge, focus stacking and panorama stitching
  • Raw support including CR3, NEF and RAF
  • Plugin for Lightroom Classic and Photoshop

Plans and prices

From each vendor's site. Prices change — confirm before buying.

BetterPic

Free$0
Basic$35
Pro$39
Expert$79
Teams$49 per seat
Company Headshot Credits$49-$30 per credit
Enterprise Pack$26-$13 per credit
SDK / API$299

Luminar Neo

Desktop Only£89.00 (sale, was £377.00)
All Platforms£139.00 (sale, was £405.00)
Max£159.00 (sale, was £464.00)
Luminar Engine (business)Custom

Strengths and limitations

BetterPic

  • Free tier with up to 10 4K headshots
  • Paid individual plans are one-time payments, not subscriptions
  • Lists SOC 2 Type II, ISO 27001, GDPR and CCPA compliance
  • Per-credit price falls to $13 at 1,000 credits
  • Free tier uses queue-based delivery
  • Basic plan includes only 1 style
  • No mobile app listed
  • API costs $299/month

Luminar Neo

  • One-time purchase with no required subscription for the desktop app
  • Desktop license covers 2 devices on macOS and Windows
  • 30-day money-back guarantee
  • Works as a plugin for Lightroom Classic and Photoshop
  • AI tools are included for only 1 year on perpetual plans
  • Web version not yet available (listed as coming Fall 2026)
  • Pricing page shows prices in GBP, with no USD prices listed

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Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy