Photoroom
AI product photo editing and background removal for e-commerce sellers
Own Photoroom? Claim it, free to correct the facts and get the verified badge.
Pricing
Free trial
Free trial
Yes
API
Yes
Platforms
What is Photoroom?
Photoroom is an AI photo editing platform for e-commerce product images. You upload a product photo and it removes the background, adds AI shadows and backgrounds, and produces studio-style shots ready for marketplace listings.
Its tools include a background remover, retouching, AI Fill, AI Expand/Resize, an image enhancer, AI fashion models, virtual try-on, and video generation on higher plans. A Brand Kit stores your colors, logos and fonts so images stay consistent across a catalog. Batch processing and channel resizing help with large inventories, and a Shopify integration publishes images to your store.
Photoroom runs on iPhone, iPad, Android, the web and Shopify. A REST API and MCP access cover automated image production. It suits online sellers, marketplace merchants and e-commerce teams, and enterprise plans add SSO, SOC 2 Type 2 compliance and an SLA.
Key features
- Background removal with white, transparent or custom backgrounds
- AI-generated studio product shots and backgrounds
- AI shadows, retouching, AI Fill and AI Expand
- AI fashion models and virtual try-on
- Batch editing and resizing for marketplaces
- Brand Kit for colors, logos and fonts
- Shopify integration and marketplace sync
- REST API and MCP access
Use cases
Who it's for
Marketplace listings
Sellers turn phone photos into clean cutouts on white backgrounds that meet marketplace image requirements.
Catalog-scale editing
E-commerce teams batch-process large numbers of product images and resize them for each sales channel.
Fashion imagery
Apparel brands place products on AI fashion models or use virtual try-on instead of running photoshoots.
Automated pipelines
Developers use the API to generate product visuals automatically inside their own systems.
Photoroom pricing
From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
Pro
month
Not published on page
- 8,000 AI credits/month
- 1,000 exports/month
- Up to 50 seats
- Free trial available
Max
month
Not published on page
- 25,000 AI credits/month
- 3,000 exports/month
- Video Generator
- Shopify integration
Ultra
month
Not published on page
- 75,000 AI credits/month
- 10,000 exports/month
- 4K video and image
Enterprise
year
Custom
- Usage-based annual balance across apps and API
- SOC 2 Type 2, SSO, SLA
- Dedicated onboarding
How Photoroom compares
- Photoroom has no free plan, while 3 of the 4 alternatives below have one.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| PPhotoroom | — | — | — | |||
| C | — | — | Photoroom vs Clipdrop | |||
P Picsart | $15/mo | — | — | Photoroom vs Picsart | ||
| F | — | — | — | Photoroom vs Fotor | ||
L Luminar Neo | — | — | — | — | — | Photoroom vs Luminar Neo |
Compare 7 capabilities
| Capability | Photoroom | Clipdrop | Picsart | Fotor | Luminar Neo |
|---|---|---|---|---|---|
| Background removal | |||||
| AI upscaling | — | ||||
| Generative fill/erase | |||||
| Relighting | |||||
| Batch processing | — | ||||
| RAW file support | — | — | — | — | |
| Photoshop/Lightroom plugin | — | — | — |
Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
Photoroom data and privacy
Trains AI on your content
Yes, unless you opt out
“By using Photoroom, you acknowledge that Photoroom processes and uses the images you upload to improve, train and develop Photoroom’s products, services and models. You can opt-out of this at any time by changing the settings on your account.”
Data retention
Images discarded after each job; operational logs deleted after 15 days
“Either way, images are discarded after each job and training data is stored separately from production data.”
Where data is stored
Not stated
Security and compliance
From Photoroom's own privacy and security pages , checked Oct 28, 2026. We only show what the vendor states in writing; “not stated” means the pages don't say.
Who's behind Photoroom
- Company
- Photoroom SAS
- Based in
- Paris, France
- Founded
- 2019
- Founders
- Matt, Eliot Andres
“In 2019, our co-founder Matt was working as a product manager at GoPro”
“Matt partnered with Eliot Andres—an engineer who recognized the potential of AI early on—to build that better way. Together, they co-founded Photoroom.”
From Photoroom's own about, terms and privacy pages and Wikidata, checked Oct 28, 2026.
Pros and cons
Strengths
- Available on iOS, Android, web and Shopify
- Paid plans include an API/MCP credit wallet
- Self-serve plans support up to 50 seats
- Enterprise plan offers SOC 2 Type 2, SSO and an SLA
Limitations
- Pricing page did not show plan prices in a readable form
- Video Generator not included on Pro plan
- 4K output only on Ultra plan
- Adjustable AI Shadows not included on any self-serve plan
Photoroom FAQ
What does Photoroom do?
It edits product photos with AI: background removal, AI backgrounds and shadows, fashion models and batch editing for e-commerce listings.
Is there a free trial?
Yes. The Pro and Max plans have a 'Start free trial' option.
Which platforms are supported?
iPhone, iPad, Android, the web app and a Shopify app, plus an API.
Is there an API?
Yes. Photoroom offers a REST API with documentation and a playground, and paid plans include API/MCP credits.
What do the plans differ on?
Pro, Max and Ultra differ in AI credits (8,000, 25,000 and 75,000) and exports (1,000, 3,000 and 10,000), with video generation and 4K output on the higher tiers.
User reviews
No reviews yet. Used Photoroom? Be the first.
Sign in to rate this tool and share how you use it.
Photoroom
Free trial