1of10
YouTube outlier research plus AI thumbnails, titles and ideas for creators
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Pricing
Free · from $15/mo
API
Yes
Company
1of10
Platforms
What is 1of10?
1of10 is a YouTube growth tool that finds outlier videos, meaning videos that perform 10x or more above their channel's average. It then uses those patterns to generate thumbnails, titles and video ideas. The company says its AI is trained on over 62 billion YouTube views.
Research tools cover outlier search, thumbnail search, trending formats and competitor tracking, and they never use credits. Creation tools draw from a shared monthly credit pool. A thumbnail costs 4 credits, a title or idea run costs 8, an Optimize run costs 18, and an edit of up to 30 minutes in the AI Video Editor costs 50. The video editor cuts mistakes and retakes and adds animations.
It fits YouTube creators of any size, including faceless channels, who want ideas based on data about what is working now in their niche. A Chrome extension is also offered, and the higher plans add MCP and API access for use in Claude and ChatGPT.
Key features
- Outlier finder for videos beating channel average by 10x+
- AI thumbnail generator in your channel style with your face
- AI title and video idea generator
- AI video editor that cuts retakes and adds animations
- Competitor tracking and trending formats
- Optimize tool for recent videos
- MCP and API access for Claude and ChatGPT
- Free tools like tag, hashtag and description generators
Use cases
Who it's for
Finding the next video topic
Search outliers in your niche to see which topics are currently beating channel averages, then generate ideas tailored to your channel.
Making thumbnails quickly
Type a video title and get thumbnails in your channel's style without design skills.
Editing raw footage
Upload footage of up to 30 minutes and let the AI editor remove mistakes and retakes and add animations.
Running a faceless channel
Spot high-performing stock-footage styles and voiceover topics without relying on a personal brand.
1of10 pricing
From the vendor's site, checked Nov 8, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
Free
month
$0/mo
- 60 credits a month
- 1 YouTube channel
- Outlier and thumbnail search limited to 5 results
- Watermarked thumbnails
Basic
month
$19/mo monthly or $15/mo billed $180 yearly
- 150 credits a month
- Up to 3 channels
- Full research tools
Pro
month
$89/mo monthly or $69/mo billed $828 yearly
- 1,000 credits a month
- Unlimited channels
- Paid team seats
- MCP and API access
Ultra
year
$4,999/yr (about $417/mo)
- 3,500 credits a month
- Group coaching
- Private community
- Yearly plan only
Get an email when 1of10 changes its prices
One mail per change, a stop link in each. Nothing else.
How 1of10 compares
- At $15/mo, 1of10 starts cheaper than 1 of 3 similar tools with published prices (median $14.75).
- 1of10 has a free plan, like 2 of the 4 alternatives below.
- It offers an API, which only 2 of the others do.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| 11of10 | $15/mo | — | — | |||
T Thumbmagic | — | — | — | — | 1of10 vs Thumbmagic | |
P Pikzels | $28/mo | — | — | 1of10 vs Pikzels | ||
T ThumbnailCreator | $14.5/mo | — | — | 1of10 vs ThumbnailCreator | ||
| TThumbs.ai | $8/mo | — | — | — | 1of10 vs Thumbs.ai |
The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
Pros and cons
Strengths
- Free plan with 60 credits a month and no card required
- Research tools never consume credits
- 7-day money-back guarantee
- Paid-plan thumbnails can be used commercially without watermarks
Limitations
- Free plan thumbnails carry a watermark
- Basic plan credits cover only about 7 thumbnails a month
- MCP and API access require the Pro plan or higher
- Ultra plan is billed yearly only at $4,999
1of10 FAQ
Is there a free plan?
Yes. The free plan includes 60 AI credits a month, one connected channel and limited research results, and it needs no credit card.
How much do paid plans cost?
Basic is $19/mo, or $15/mo billed yearly. Pro is $89/mo, or $69/mo billed yearly. Ultra is $4,999 per year.
How do credits work?
Credits are shared across the AI tools. A thumbnail costs 4 credits, a title or idea run 8, an Optimize run 18, and an edited video of up to 30 minutes 50. Research tools never use credits.
Do you offer refunds?
Yes. There is a 7-day money-back guarantee.
Is there an API?
Pro and Ultra plans include MCP and API access for use in Claude and ChatGPT.
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1of10
Free · from $15/mo
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