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Adobe Firefly vs Fotor

Pricing, features, platforms and who each one suits — side by side.

AAdobe FireflyFreemiumVisit site
FFotorFreemiumVisit site
VS
A

Choose Adobe Firefly if…

  • you're in its core audience: designers, marketers
F

Choose Fotor if…

  • you need an API to build on
  • you work on Windows, macOS
  • you're in its core audience: beginner photo editors, social media creators

Side by side

Feature Adobe Firefly Fotor
Pricing modelFreemiumFreemium
Starting price——
Free plan
Free trial
API
Open source
Data retention—Kept while account exists; user can delete anytime; face data deleted after avatar generation
PlatformsWeb, iOS, AndroidWeb, iOS, Android, Windows, macOS, API
CategoryImage GeneratorsPhoto Editing
CompanyAdobeHONG KONG EVERIMAGING SCIENCE AND TECHNOLOGY CO., LIMITED
Based inUnited StatesHong Kong
Founded1982—
Part ofThe Vanguard Group—

Key features

A Adobe Firefly

  • Text to image generation with Firefly and partner models
  • Generative Fill for image editing
  • Text to Video generation
  • Generate Speech from text
  • Audio and video translation
  • Sound effects and music generation
  • Firefly Boards for collecting and arranging ideas
  • Access to 30+ AI models in one interface

F Fotor

  • AI image enhancement, upscaling, unblurring and restoration
  • Background, object, watermark and text removal
  • AI image and video generation
  • AI avatars and headshots
  • Photo-to-anime, sketch and painting style conversion
  • Collage maker and design templates
  • Batch photo editing
  • Developer API and SDK

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Adobe Firefly

FreeFree
Firefly StandardLE 238.26/mo (regional page, incl. VAT)
Firefly ProLE 477.66/mo (regional page, incl. VAT)
Firefly Pro PlusLE 1,140.00/mo (regional page, incl. VAT)
Firefly PremiumLE 4,560.00/mo (regional page, incl. VAT)
Firefly Pro for teamsLE 419.00/mo per license (annual, billed monthly, excl. VAT)

Fotor

BasicFree
ProSee pricing page
Pro+See pricing page
MaxSee pricing page

Strengths and limitations

Adobe Firefly

  • Free tier with daily generations that reset each day
  • Includes partner models from Google, OpenAI and Flux
  • Unlimited standard image features on paid plans
  • Free trials on Standard, Pro and Pro Plus
  • Video, speech and audio features use limited generative credits
  • Exact daily limits on the free tier are not published
  • No trial listed for Premium or team plans

Fotor

  • Free-forever Basic plan
  • Available on web, mobile and desktop
  • Unused credits on paid plans roll over for up to 5 months
  • Developer API and SDK available
  • Free plan exports at normal resolution only, not HD
  • Free plan has 512MB of cloud storage and 1 concurrent generation
  • Paid plan prices are not shown in the static pricing page

More comparisons

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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy