Luma AI (Genie)

AI video, image and audio generation with creative agents for brand content

From $25/mo lumalabs.ai

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Pricing

From $25/mo

Free trial

Yes

API

Yes

Company

Luma AI, Inc.United States

Platforms

WebAPI

What is Luma AI (Genie)?

Luma AI is a generative media platform that creates and refines video, images, audio and text. Its Luma agent does research and generation across these formats, keeps output consistent with a brand, and can produce many variants of an asset.

The platform runs on Luma's own models. Ray3.2 is a video model that lets you direct shots frame by frame and keep continuity across cuts. UNI-1 applies style references, character references and visual grounding to generated assets. Paid plans also give access to some third-party image and video models. With Luma Skills, you can save a creative workflow and run it again later. Luma has announced APIs for Ray3.2 and Uni-1.1.

You use Luma through a web app. It fits creators, marketing teams and studios that make video and image content. Individual plans are paid with credits, and Team and Enterprise plans add shared credits, SSO and custom fine-tuning.

Key features

Luma agent for research and generation across media types
Ray3.2 video model with frame-by-frame shot direction
Continuity maintained across cuts
UNI-1 style and character reference grounding
Access to third-party image and video models
Reusable creative workflows with Luma Skills
Team sharing, usage analytics and SSO
Custom fine-tuning on Enterprise

Use cases

Who it's for

Content creatorsMarketing teamsCreative agencies and studiosDevelopers using generative media APIs

Brand campaign variants

Use the Luma agent to produce many on-brand variants of an image or video for testing and distribution.

Cinematic video shots

Direct shots frame by frame with Ray3.2 and keep continuity across cuts.

Consistent characters and style

Apply style and character references with UNI-1 so a series of assets looks consistent.

Repeatable production workflows

Save a creative pipeline as a Luma Skill and run it again for new briefs.

Luma AI (Genie) pricing

From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.

Plus

month

$30/mo or $25/mo billed yearly ($300)

10,000 credits
Luma and third-party image and video models
Edit access for guest collaborators
Commercial use

Pro

month

$90/mo or $75/mo billed yearly ($900)

Everything in Plus
40,000 credits
4x usage with Luma Agents

Ultra

month

$300/mo or $250/mo billed yearly ($3,000)

Everything in Pro
150,000 credits
15x usage with Luma Agents

Team

contact sales

Custom

Team member management
Projects and team-wide sharing
Usage analytics and shared credits
SSO

Enterprise

contact sales

Custom

Everything in Team
Dedicated education and training
Custom fine-tuning

Cost for a team, per month	1 person	5 people	20 people
Plusflat, up to 1	$25	—	—
Proflat, up to 1	$75	—	—
Ultraflat, up to 1	$250	—	—

Billed yearly where the plan offers it. — means the plan doesn't allow that many people.

Which plan do you need?

People

MidjourneyBasic$8/mo
RunwayStandard$12/mo
Luma AI (Genie)Plus$25/mo

The cheapest paid plan with a published price that fits. Custom and sales-quoted plans aren't included.

How Luma AI (Genie) compares

Luma AI (Genie) has no free plan, while 2 of the 4 alternatives below have one.
It offers an API, which only 2 of the others do.

Tool	Starts at	Free plan	Free trial	API	Open source
LLuma AI (Genie)	$25/mo	—			—
RRunway	$12/mo				—	Luma AI (Genie) vs Runway
MMidjourney	$8/mo	—	—	—	—	Luma AI (Genie) vs Midjourney
AAdobe Firefly	—			—	—	Luma AI (Genie) vs Adobe Firefly
MMagnific AI	—	—	—		—	Luma AI (Genie) vs Magnific AI

Compare 6 capabilities

Capability	Luma AI (Genie)	Runway
Image-to-video		—
Audio generation
Character reference		—
4K output
Third-party models
Commercial use		—

Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.

Luma AI (Genie) data and privacy

Trains AI on your content

Yes

“Train, develop, and improve the artificial intelligence, machine learning, and models that we use to support our Services”

Data retention

Deleted when no longer necessary; kept longer for legal reasons; backups remain briefly

“We take measures to delete your personal information or keep it in a form that does not permit identifying you when this personal information is no longer necessary for the purposes for which we process it”

Where data is stored

Not stated

Security and compliance

None stated

From Luma AI (Genie)'s own privacy and security pages , checked Oct 28, 2026. We only show what the vendor states in writing; “not stated” means the pages don't say.

Pros and cons

Strengths

Generates video, image, audio and text in one platform
Includes third-party models alongside Luma's own
Commercial use included from the Plus plan
Team plan includes SSO and shared credits

Limitations

Pricing page lists no free plan
Paid plans start at $30/month, or $25/month billed yearly
Team and Enterprise pricing requires contacting sales
Only a web app is listed

Luma AI (Genie) FAQ

How much does Luma AI cost?

Plus costs $30/month, Pro $90/month and Ultra $300/month. Yearly billing lowers these to $25, $75 and $250 per month. Team and Enterprise pricing is available from sales.

Is there a free option?

The home page has a 'Try for free' option. The pricing page does not list a free plan.

What can Luma AI generate?

It generates video, images, audio and text. Its models include Ray3.2 for video and UNI-1 for reference-guided assets.

Does Luma AI have an API?

Luma has announced APIs for its Ray3.2 and Uni-1.1 models.

Can I use the outputs commercially?

Yes. Commercial use is included starting with the Plus plan.