H
HAKOOL vs Luma AI (Genie)
Pricing, features, platforms and who each one suits — side by side.
A
Choose AKOOL if…
- you want a free plan to start with
- you want the lower entry price ($12/mo vs $25/mo)
- you're in its core audience: marketing teams, content creators
L
Choose Luma AI (Genie) if…
- you want to trial it before paying
- you're in its core audience: content creators, marketing teams
Side by side
Feature AKOOL Luma AI (Genie)
Pricing modelFreemiumFree trial
Starting price$12/mo$25/mo
Free plan
Free trial
API
Open source
Trains AI on your content—Yes
Data retention—Deleted when no longer necessary; kept longer for legal reasons; backups remain briefly
PlatformsWeb, APIWeb, API
CategoryAvatar & Talking-Head VideoVideo Generators
CompanyAKOOLLuma AI, Inc. · United States
Full feature lists
A AKOOL
- Talking avatar and streaming avatar videos
- Face, head, hair and clothing swap
- Video translation
- PPT/PDF to video conversion
- Text to speech, voice clone and voice changer
- Model Hub with Seedance, Kling, Veo, Sora and more
- Live face swap and live camera
- OpenAPI for developers
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.
AKOOL · akool.com
Luma AI (Genie) · lumalabs.aiWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | AKOOL | Luma AI (Genie) |
|---|---|---|
| 1 person | no published plan | $25 Plus |
All plans and prices
AKOOL
Free$0
Starter$12/seat/mo billed yearly ($144)
Pro$21/seat/mo billed yearly; $30 shown otherwise
Pro Max$41.30/seat/mo billed yearly; $59 shown otherwise
Business$174.30/seat/mo billed yearly; $249 shown otherwise
EnterpriseCustom
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Strengths and limitations
AKOOL
- Free tier available
- Access to many third-party video and image models in one place
- Paid plans have no watermark
- API and real-time avatar options
- API access starts at the Pro Max plan
- Starter plan limited to 1080P and 200 credits a month
- Free tier has slow processing and only 5 TTS uses in total
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
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Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy