R
RAI video, image and audio generation suite for creators, teams and developers
Free, from $12/mo
Luma AI (Genie) vs Magnific AI
Pricing, features, platforms and who each one suits — side by side.
L
Choose Luma AI (Genie) if…
- you want to trial it before paying
- you're in its core audience: content creators, marketing teams
M
Choose Magnific AI if…
- you work on macOS, Windows, iOS
- you're in its core audience: graphic designers, marketers
Side by side
Feature Luma AI (Genie) Magnific AI
Pricing modelFree trialPaid
Starting price$25/mo—
Free plan
Free trial
API
Open source
Trains AI on your contentYesNo
Data retentionDeleted when no longer necessary; kept longer for legal reasons; backups remain briefly—
Image-to-video—
Audio generation—
Character reference—
4K output—
Third-party models—
Commercial use—
PlatformsWeb, APIWeb, macOS, Windows, iOS, Android, Figma, API
CategoryVideo GeneratorsImage Generators
CompanyLuma AI, Inc.Magnific
Based inUnited States—
Founded——
Part of——
Key features
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
M Magnific AI
- AI image, video and audio generation
- Magnific and Topaz image upscalers
- Stock library of 250M+ photos, videos, vectors and PSDs
- Spaces shared canvas for collaboration
- Photoshop and Figma plugins
- MCP for Claude and ChatGPT, plus ComfyUI integration
- Credit-based API access
- Commercial AI license on paid plans
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Magnific AI
Premium£14/mo (£5.25/mo with 50% off annual promotion)
Premium+£32/mo (£24/mo promotional annual)
Pro Starter£78/mo (£58.50/mo promotional annual)
Business / EnterpriseCustom
Strengths and limitations
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
Magnific AI
- Credits last for a year with no monthly resets
- Paid plans include a commercial AI license
- Plugins for Photoshop and Figma, plus an API
- 30-day refund guarantee and no cancellation fees
- No free plan or trial listed
- Pricing page shows only annual-billing prices
- Business and Enterprise pricing requires contacting sales
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy