M
MAdobe Firefly vs Luma AI (Genie)
Pricing, features, platforms and who each one suits — side by side.
A
Choose Adobe Firefly if…
- you want a free plan to start with
- you work on iOS, Android
- you're in its core audience: designers, marketers
L
Choose Luma AI (Genie) if…
- you need an API to build on
- you're in its core audience: content creators, marketing teams
Side by side
Feature Adobe Firefly Luma AI (Genie)
Pricing modelFreemiumFree trial
Starting price—$25/mo
Free plan
Free trial
API
Open source
Trains AI on your content—Yes
Data retention—Deleted when no longer necessary; kept longer for legal reasons; backups remain briefly
PlatformsWeb, iOS, AndroidWeb, API
CategoryImage GeneratorsVideo Generators
CompanyAdobeLuma AI, Inc.
Based inUnited StatesUnited States
Founded1982—
Part ofThe Vanguard Group—
Key features
A Adobe Firefly
- Text to image generation with Firefly and partner models
- Generative Fill for image editing
- Text to Video generation
- Generate Speech from text
- Audio and video translation
- Sound effects and music generation
- Firefly Boards for collecting and arranging ideas
- Access to 30+ AI models in one interface
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Adobe Firefly
FreeFree
Firefly StandardLE 238.26/mo (regional page, incl. VAT)
Firefly ProLE 477.66/mo (regional page, incl. VAT)
Firefly Pro PlusLE 1,140.00/mo (regional page, incl. VAT)
Firefly PremiumLE 4,560.00/mo (regional page, incl. VAT)
Firefly Pro for teamsLE 419.00/mo per license (annual, billed monthly, excl. VAT)
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Strengths and limitations
Adobe Firefly
- Free tier with daily generations that reset each day
- Includes partner models from Google, OpenAI and Flux
- Unlimited standard image features on paid plans
- Free trials on Standard, Pro and Pro Plus
- Video, speech and audio features use limited generative credits
- Exact daily limits on the free tier are not published
- No trial listed for Premium or team plans
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy