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SAI real estate marketing platform with CRM, CMAs, email and ads for brokerages
Contact
Lofty vs REimagine Home
Pricing, features, platforms and who each one suits — side by side.
L
Choose Lofty if…
- you need an API to build on
- you work on iOS, Android
- you're in its core audience: real estate agents, real estate teams
R
Choose REimagine Home if…
- you want a free plan to start with
- you're in its core audience: real estate agents, homeowners
Side by side
Feature Lofty REimagine Home
Pricing modelContact for pricingFreemium
Starting price—$14/mo
Free plan
Free trial
API
Open source
Security and complianceISO 27001, SOC 2—
MLS/IDX integration—
CRM integration—
PDF report export—
PlatformsWeb, iOS, AndroidWeb
CategoryReal Estate & ConstructionInterior Design
CompanyLofty Inc. · United StatesStyldod, Inc.
Full feature lists
L
- AI-powered real estate CRM with unlimited contacts
- SEO-optimized, customizable IDX websites with home search
- Smart Plans multi-step nurture across email, text, calls, mail
- Cowork AI agent for one-off and scheduled CRM tasks
- Sales, Social and Homeowner AI agents as add-ons
- Managed ads on Google, Facebook, Microsoft and ChatGPT
- Power Dialer and mass texting
- MCP Server and CLI access for your own AI agents
R REimagine Home
- Virtual staging of empty rooms
- Decluttering and room repurposing
- Landscaping, pool addition and sky replacement
- Add, swap or remove furniture and objects
- Structural lock keeps walls and windows fixed
- Shoppable real products with Amazon/Shopify checkout
- Batch processing of up to 50 listing photos
- Image enhancement, upscaling and straightening
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.
Lofty · lofty.com
REimagine Home · reimaginehome.aiWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | Lofty | REimagine Home |
|---|---|---|
| 1 person | no published plan | $14 Essential |
All plans and prices
Lofty
Lofty AgentCustom
Lofty TeamCustom
Lofty BrokerCustom
Lofty EnterpriseCustom
REimagine Home
FreeFree
EssentialFrom $14/mo
ProSee site
AdvancedSee site
AgencyUp to $99/mo
Price changes we've recorded
We re-read each pricing page every month and log what changed.
Lofty
No changes since we started tracking.
REimagine Home
- Nov 8, 2026Pro: See pricing page → See site; Advanced: See pricing page → See site
Strengths and limitations
Lofty
- Combines CRM, IDX website, dialer and marketing in one platform
- Over 33 lead generation methods offered
- Mobile app plus a separate Closely home search app for clients
- Phone and email support seven days a week and over 50 live training sessions a week
- No public pricing; every plan requires a quote
- No free trial, only a demo
- AI agents and Power Dialer are paid add-ons
- Ad campaigns require a 15–20% management fee
REimagine Home
- Free tier gives 5 designs without a credit card
- Conversation and idea exploration don't use credits
- Covers interiors, exteriors and landscaping
- Monthly billing, cancel anytime
- Essential plan excludes reference photos, real products and high-resolution next-gen AI
- Credit-based usage limits each plan
- No native mobile app
More comparisons
Other options to consider
SS
Contact
S
AI real estate marketing platform with CRM, CMAs, email and ads for brokerages
Real Estate & Construction
Y
YY
Contact
Y
AI text and voice agents that generate and qualify real estate leads for agents
Real Estate & Construction
S
SS
Contact
S
AI voice, SMS and email agents that automate sales and customer service calls
Sales Assistants & CRMAPI
I
II
From $29/mo
H
HH
Free, from $22/mo
H
Redesign interiors, exteriors and gardens from one photo with AI
Interior DesignFree plan
D
DD
From $20/mo
Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy