S
SAI real estate marketing platform with CRM, CMAs, email and ads for brokerages
Contact
Lofty vs Structurely
Pricing, features, platforms and who each one suits — side by side.
L
Choose Lofty if…
- you work on iOS, Android
- you're in its core audience: real estate agents, real estate teams
S
Choose Structurely if…
- you're in its core audience: sales and call center teams, mortgage and real estate firms
Side by side
Feature Lofty Structurely
Pricing modelContact for pricingContact for pricing
Starting price——
Free plan
Free trial
API
Open source
Data retention—Kept for period necessary to fulfil purposes, unless law requires longer
Security and complianceISO 27001, SOC 2CCPA
MLS/IDX integration—
CRM integration—
PDF report export—
PlatformsWeb, iOS, AndroidWeb, API
CategoryReal Estate & ConstructionSales Assistants & CRM
CompanyLofty Inc. · United StatesReinform, Inc. · United States
Full feature lists
L
- AI-powered real estate CRM with unlimited contacts
- SEO-optimized, customizable IDX websites with home search
- Smart Plans multi-step nurture across email, text, calls, mail
- Cowork AI agent for one-off and scheduled CRM tasks
- Sales, Social and Homeowner AI agents as add-ons
- Managed ads on Google, Facebook, Microsoft and ChatGPT
- Power Dialer and mass texting
- MCP Server and CLI access for your own AI agents
S Structurely
- Inbound and outbound AI voice calling
- Two-way SMS and email follow-up
- Appointment and callback scheduling
- Live call transfers to human reps
- Automatic call dispositions and CRM updates
- Document collection during conversations
- AI power dialer inside Salesforce
- REST APIs, webhooks and MCP for headless builds
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.
Lofty · lofty.com
Structurely · structurely.comWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
Lofty
Lofty AgentCustom
Lofty TeamCustom
Lofty BrokerCustom
Lofty EnterpriseCustom
Structurely
Small TeamCustom (platform fee + usage)
Large TeamCustom (platform fee + usage)
Enterprise / Build Your OwnCustom
Strengths and limitations
Lofty
- Combines CRM, IDX website, dialer and marketing in one platform
- Over 33 lead generation methods offered
- Mobile app plus a separate Closely home search app for clients
- Phone and email support seven days a week and over 50 live training sessions a week
- No public pricing; every plan requires a quote
- No free trial, only a demo
- AI agents and Power Dialer are paid add-ons
- Ad campaigns require a 15–20% management fee
Structurely
- Usage pricing from $0.07/min voice and $0.02 per SMS or email
- No per-seat licensing
- Supports voice, SMS, RCS, email and chat in one platform
- Can run headless or white label through its APIs
- Platform fees are not published; you have to contact sales
- APIs and webhooks are not part of the Small Team plan
- No self-serve free plan listed
More comparisons
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SS
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S
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Y
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E
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I
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I
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Customer SupportAPI
Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy