Looka
AI logo maker and brand identity kit for entrepreneurs and small businesses
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Pricing
From $8/mo
Company
Looka
Platforms
What is Looka?
Looka is an AI-powered logo maker that generates logo designs from your business name, industry and style preferences, then lets you edit and buy the files. It is aimed at entrepreneurs who want a logo and matching brand materials without hiring a designer.
You can design and preview logos for free and pay only when you want to download. One-time logo packages range from a single PNG file to a premium set with multiple file types and variations. You keep ownership of the logo after purchase.
For a fuller brand identity, Looka sells an annual Brand Kit subscription with templates for social media, business cards and other branded assets, plus a Brand Kit Web tier that adds a website. Custom domains are sold separately. Payment is by MasterCard, Visa, American Express or PayPal.
Key features
- AI logo generation from business name and style preferences
- Logo editor for colors, fonts and layout
- High-res logo files in multiple formats
- Brand Kit with social media and business card templates
- Website builder in Brand Kit Web plan
- Full logo ownership after purchase
Use cases
Who it's for
Launching a new business
Founders can generate and buy a logo quickly without commissioning a designer.
Consistent social media branding
The Brand Kit provides templates that reuse the logo, colors and fonts across social profiles.
Printed materials
Business cards and other assets can be produced from the same brand kit.
Simple brand website
The Brand Kit Web plan adds a website that matches the brand identity.
Looka pricing
From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
Basic Logo Package
one-time
$20
- One PNG logo file
Premium Logo Package
one-time
$65
- High-res logo files
- Multiple file types and variations
Brand Kit Subscription
year
$96/year (about $8/mo, billed annually)
- Logo files
- Branded templates such as social media and business cards
Brand Kit Web Subscription
year
$129/year
- Brand Kit contents
- Website builder
Which plan do you need?
- LookaBrand Kit Subscription$8/mo
- Tailor BrandsEssential$16.58/mo
- LogoAIPro$20/mo
The cheapest paid plan with a published price that fits. Custom and sales-quoted plans aren't included.
How Looka compares
- Looka has no free plan, while 3 of the 4 alternatives below have one.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| LLooka | $8/mo | — | — | — | — | |
T Tailor Brands | $16.58/mo | — | — | Looka vs Tailor Brands | ||
L LogoAI | $20/mo | — | — | — | — | Looka vs LogoAI |
B Brandmark | — | — | — | — | Looka vs Brandmark | |
| L | — | — | — | — | Looka vs Logomaster.ai |
Compare 8 capabilities
| Capability | Looka | Tailor Brands | LogoAI | Brandmark | Logomaster.ai |
|---|---|---|---|---|---|
| Vector export (SVG/PDF) | — | — | |||
| Full logo ownership | — | — | |||
| Brand guidelines | — | — | — | — | |
| Social media kit | — | — | |||
| Business card designs | — | — | — | ||
| Logo animation | — | — | — | ||
| Website builder | — | ||||
| Edits after purchase | — | — | — |
Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
Pros and cons
Strengths
- Logos can be designed and previewed before paying
- One-time logo purchase options from $20
- You keep logo rights even after a subscription ends
- Accepts PayPal as well as major credit cards
Limitations
- Basic package includes only a single PNG file
- Brand Kit requires an annual subscription
- Custom domains cost extra on website plans
- Discover cards are not accepted
Looka FAQ
How much does Looka cost?
Help center pages list a $20 Basic and $65 Premium one-time logo package, a $96/year Brand Kit and a $129/year Brand Kit Web subscription.
Is the logo free?
You can design logos for free, but downloading the files requires buying a package.
Do I own my logo?
Yes. Looka states you keep the rights to your logo, even after a subscription ends.
Does the website plan include a domain?
No. Custom domains are sold separately for an additional fee.
What payment methods are accepted?
MasterCard, Visa, American Express and PayPal. Discover is not accepted.
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Looka
From $8/mo
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