L
LBrandmark vs Looka
Pricing, features, platforms and who each one suits — side by side.
B
Choose Brandmark if…
- you want a free plan to start with
- you're in its core audience: small business owners, startup founders
L
Choose Looka if…
- you're in its core audience: entrepreneurs, small business owners
Side by side
Feature Brandmark Looka
Pricing modelFreemiumPaid
Starting price—$8/mo
Free plan
Free trial
API
Open source
Vector export (SVG/PDF)—
Full logo ownership—
Brand guidelines—
Social media kit—
Business card designs—
Logo animation—
Website builder—
Edits after purchase—
PlatformsWebWeb
CategoryLogo & Brand DesignLogo & Brand Design
CompanyBrandmarkLooka
Based in——
Founded——
Part of——
Key features
B Brandmark
- Generative AI logo creation
- In-browser logo and design editor
- SVG, PNG and PDF export
- Brand guidelines and logo source files
- One-page websites and social profile icons
- Business cards, invoices, mockups and presentations
- Animated designs
- Free color, font and logo tools
L Looka
- AI logo generation from business name and style preferences
- Logo editor for colors, fonts and layout
- High-res logo files in multiple formats
- Brand Kit with social media and business card templates
- Website builder in Brand Kit Web plan
- Full logo ownership after purchase
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Brandmark
Basic$35 one-time
Designer$95 one-time
Enterprise$195 one-time
Looka
Basic Logo Package$20
Premium Logo Package$65
Brand Kit Subscription$96/year (about $8/mo, billed annually)
Brand Kit Web Subscription$129/year
Strengths and limitations
Brandmark
- One-time payment with no monthly charges
- Logo generation is free and needs no account
- Unlimited revisions even after purchase
- Includes commercial and personal copyright
- Basic plan includes only PNG and vector logo files
- Brand guides and source files require the $95 Designer plan
- No public API listed
Looka
- Logos can be designed and previewed before paying
- One-time logo purchase options from $20
- You keep logo rights even after a subscription ends
- Accepts PayPal as well as major credit cards
- Basic package includes only a single PNG file
- Brand Kit requires an annual subscription
- Custom domains cost extra on website plans
- Discover cards are not accepted
More comparisons
Other options to consider
LL
From $20/mo
L
LL
Freemium
L
AI logo maker for small businesses and personal brands, free to design
Logo & Brand DesignFree plan
T
TForm an LLC and build your brand, website and logo from one small-business account
Free, from $16.58/mo
T
Free, from $16.58/mo
T
Form an LLC and build your brand, website and logo from one small-business account
Logo & Brand DesignFree plan
C
CC
Free, from $12/mo
C
Online design platform with templates and AI tools for individuals and teams
Graphic DesignFree plan
R
RR
Free, from $18/mo
R
Build and publish apps and websites by describing them in plain language
App & Website BuildersFree plan
L
LL
Free, from $25/mo
L
Build, host and run web apps by chatting with AI, with a built-in backend
App & Website BuildersFree planAPI
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy