W
WBrightLocal vs Frase
Pricing, features, platforms and who each one suits — side by side.
B
Choose BrightLocal if…
- you want the lower entry price ($31/mo vs $39/mo)
- you're in its core audience: local businesses, seo agencies
F
Choose Frase if…
- you're in its core audience: freelance content writers, in-house marketing teams
Side by side
Feature BrightLocal Frase
Pricing modelFree trialFree trial
Starting price$31/mo$39/mo
Free plan
Free trial
API
Open source
Trains AI on your contentNoNo
Data retentionPlatform account retained 3 years from last recorded activityAccount info kept while active plus a reasonable period; then deleted or anonymized
Security and complianceGDPRSOC 2 Type II, GDPR
AI search visibility—
Content scoring editor—
Technical site audit—
Local geo-grid ranking—
CMS publishing—
Backlink/competitor gap—
MCP server—
PlatformsWeb, APIWeb, API
CategorySEOSEO
CompanyBrightLocal LtdFrase, Inc.
Based inUnited KingdomUnited States
Founded2009—
Part ofBrightLocal Services LtdCopysmith AI, Inc.
Key features
B BrightLocal
- Local rank tracking for up to 100 keywords and competitors
- Geo-grid map view of local rankings
- Local AI Visibility Tracker for ChatGPT and Google AI
- AI Insights with prioritized actions
- Citation monitoring and manual citation building
- Google Business Profile audits and post scheduling
- Review monitoring and management
- APIs for listings, reviews and ranking data
F Frase
- AI agent drafts content using a learned brand profile
- Content scoring for Google and GEO optimization
- AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini
- Content Guard monitors pages and drafts revisions
- Site audit and backlink gap analysis with outreach drafts
- Publishing to WordPress, Webflow, Sanity, Wix, FraseCMS
- Writes in 70+ languages
- MCP server, CLI and API access
Plans and prices
From each vendor's site. Prices change — confirm before buying.
BrightLocal
Track$31/mo ($369 billed annually)
Manage$40/mo ($485 billed annually)
Citation Buildingfrom $2/citation
Managed SEO Servicesfrom $499/mo
API SolutionsCustom
Frase
Starter$39/mo billed yearly ($49/mo monthly)
Professional$103/mo billed yearly ($129/mo monthly)
Scale$239/mo billed yearly ($299/mo monthly)
EnterpriseCustom
Strengths and limitations
BrightLocal
- Paid plans start at $31/mo, and annual billing saves 25%
- Free tools such as a Local SERP Checker and a Google review link generator
- Offers self-serve software, managed services and APIs
- Free trial available on platform plans
- Track plan limits geo-grid tracking to five keywords
- AI Insights requires the Manage plan or higher
- API pricing is not published
- No mobile apps listed
Frase
- 7-day free trial with no credit card required
- Tracks visibility in multiple AI answer engines
- MCP server and CLI available on every plan
- Publishes directly to several CMSs, plus free FraseCMS hosting
- No free plan
- Starter is limited to 1 seat, 1 site and 10 articles
- Claude and Gemini tracking only on the Scale plan and above
- Extra seats cost $29/mo
More comparisons
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy