BrightLocal
Local SEO platform for rank tracking, listings and reviews for businesses and agencies
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Pricing
From $31/mo
Free trial
Yes
API
Yes
Platforms
What is BrightLocal?
BrightLocal is a local SEO platform that tracks how a business ranks in local search, keeps its listings accurate across directories, and helps monitor and grow online reviews. It also includes a Local AI Visibility Tracker that shows how a business appears in ChatGPT and Google's AI answers.
The platform includes local SEO audits, keyword rank tracking against competitors, a geo-grid view of map rankings, citation monitoring, Google Business Profile audits and post scheduling. AI Insights turns this data into a prioritized list of actions. Besides the software, BrightLocal sells manual citation building from $2 per citation, managed local SEO services from $499/mo, and APIs for platforms that want to embed listings, reviews and ranking data.
It is aimed at local businesses, at agencies and consultants managing up to 250 locations, and at SaaS platforms. The company says it has over 150 support staff.
Key features
- Local rank tracking for up to 100 keywords and competitors
- Geo-grid map view of local rankings
- Local AI Visibility Tracker for ChatGPT and Google AI
- AI Insights with prioritized actions
- Citation monitoring and manual citation building
- Google Business Profile audits and post scheduling
- Review monitoring and management
- APIs for listings, reviews and ranking data
Use cases
Who it's for
Tracking local rankings
A local business monitors keyword rankings at neighborhood level and compares them with up to four competitors on a geo-grid.
Fixing inconsistent listings
Teams audit citations and order manual citation building to keep business details consistent across directories.
Agency client reporting
Agencies manage local SEO for many clients, up to 250 locations, from one platform.
Embedding local SEO data
SaaS platforms use the APIs to add listings, reviews and ranking data to their own products.
BrightLocal pricing
From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
Track
month
$31/mo ($369 billed annually)
- Local AI Visibility Tracker
- Local SEO audits
- Rank tracking for up to 100 keywords and 4 competitors
- Geo-grid rankings for up to 5 keywords
- Citation and Google Business Profile audits
Manage
month
$40/mo ($485 billed annually)
- Everything in Track
- AI Insights
- Business details synced across key sites
- Google Business Profile post scheduling
Citation Building
one-time
from $2/citation
- Manual citation building and cleanup
Managed SEO Services
month
from $499/mo
- Experts handle listings, content, reviews and optimization
API Solutions
custom
Custom
- Listings, reviews, rankings and reporting data via API
Which plan do you need?
- BrightLocalTrack$30.75/mo
- FraseStarter$39/mo
- Surfer SEODiscovery$49/mo
- WritesonicStarter$79/mo
The cheapest paid plan with a published price that fits. Custom and sales-quoted plans aren't included.
How BrightLocal compares
- At $31/mo, BrightLocal has the lowest entry price of the 4 tools here with published prices.
- BrightLocal has no free plan, and neither do the 3 alternatives below.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| BBrightLocal | $31/mo | — | — | |||
W Writesonic | $79/mo | — | — | BrightLocal vs Writesonic | ||
S Surfer SEO | $49/mo | — | — | — | BrightLocal vs Surfer SEO | |
F Frase | $39/mo | — | — | BrightLocal vs Frase |
Compare 7 capabilities
| Capability | BrightLocal | Writesonic | Surfer SEO | Frase |
|---|---|---|---|---|
| AI search visibility | — | |||
| Content scoring editor | — | — | ||
| Technical site audit | — | |||
| Local geo-grid ranking | — | — | — | |
| CMS publishing | — | — | — | |
| Backlink/competitor gap | — | — | — | |
| MCP server | — | — |
Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
BrightLocal data and privacy
Trains AI on your content
No
“Where we connect AI to our tools, we ensure that customer data is protected from model training, and is subject to human review and oversight where necessary.”
Data retention
Platform account retained 3 years from last recorded activity
“Your account on the BrightLocal platform will be retained for 3 years from the last recorded activity.”
Where data is stored
UK (AI visibility proof of concept platform only)
“The platform is hosted in the UK and is currently available on an invite-only basis as part of a proof of concept.”
Security and compliance
From BrightLocal's own privacy and security pages , checked Oct 28, 2026. We only show what the vendor states in writing; “not stated” means the pages don't say.
Who's behind BrightLocal
- Company
- BrightLocal Ltd
- Based in
- Brighton, United Kingdom
- Founded
- 2009
- Part of
- BrightLocal Services Ltd
“2009 — Founded in the UK as a local SEO agency with a simple mission”
“Our parent company is BrightLocal Services Ltd.”
From BrightLocal's own about, terms and privacy pages, checked Oct 28, 2026.
Pros and cons
Strengths
- Paid plans start at $31/mo, and annual billing saves 25%
- Free tools such as a Local SERP Checker and a Google review link generator
- Offers self-serve software, managed services and APIs
- Free trial available on platform plans
Limitations
- Track plan limits geo-grid tracking to five keywords
- AI Insights requires the Manage plan or higher
- API pricing is not published
- No mobile apps listed
BrightLocal FAQ
How much does BrightLocal cost?
The Track plan is $31/mo and Manage is $40/mo, both shown at annual-billing prices. Citations cost from $2 each, and managed SEO starts at $499/mo.
Is there a free trial?
Yes. Both the Track and Manage plans can be tried for free.
Does BrightLocal have an API?
Yes. It offers APIs for listings, reviews, rankings and reporting. Pricing is available on request.
Can it show how my business appears in AI search?
Yes. The Local AI Visibility Tracker shows how a business appears in ChatGPT and Google's AIs.
Are there free tools?
Yes. Free tools include a Local AI Visibility Checker, a Rank Fluctuation Monitor, a Local SERP Checker and a Google Review Link Generator.
User reviews
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BrightLocal in our articles
BrightLocal
From $31/mo
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