W
WFrase vs Surfer SEO
Pricing, features, platforms and who each one suits — side by side.
F
Choose Frase if…
- you want the lower entry price ($39/mo vs $49/mo)
- you want to trial it before paying
- you're in its core audience: freelance content writers, in-house marketing teams
S
Choose Surfer SEO if…
- you work on Chrome
- you're in its core audience: seo specialists, content marketers
Side by side
Feature Frase Surfer SEO
Pricing modelFree trialPaid
Starting price$39/mo$49/mo
Free plan
Free trial
API
Open source
Trains AI on your contentNo—
Data retentionAccount info kept while active plus a reasonable period; then deleted or anonymized—
Security and complianceSOC 2 Type II, GDPRGDPR
Updates, last 90 days—1
AI search visibility
Content scoring editor
Technical site audit
CMS publishing—
Backlink/competitor gap—
MCP server
PlatformsWeb, APIWeb, Chrome, API
CategorySEOSEO
CompanyFrase, Inc.Surfer sp. z o.o.
Based inUnited StatesPoland
Founded——
Part ofCopysmith AI, Inc.—
Key features
F Frase
- AI agent drafts content using a learned brand profile
- Content scoring for Google and GEO optimization
- AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini
- Content Guard monitors pages and drafts revisions
- Site audit and backlink gap analysis with outreach drafts
- Publishing to WordPress, Webflow, Sanity, Wix, FraseCMS
- Writes in 70+ languages
- MCP server, CLI and API access
S Surfer SEO
- Content Editor with live SEO and AI search guidelines
- AI visibility tracking across ChatGPT, Gemini, Claude, Perplexity
- Content audit with prioritized action list
- Topical maps and competitive gap analysis
- Re-optimization alerts when rankings or AI mentions drop
- Google Docs, WordPress and Contentful integrations
- Plagiarism checker and AI Humanizer
- MCP connection to ChatGPT and Claude
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Frase
Starter$39/mo billed yearly ($49/mo monthly)
Professional$103/mo billed yearly ($129/mo monthly)
Scale$239/mo billed yearly ($299/mo monthly)
EnterpriseCustom
Surfer SEO
Discovery$49/mo billed yearly
AI Search Analytics$82/mo billed yearly
Standard$99/mo billed yearly
Pro$182/mo billed yearly
Peace of Mind$299/mo billed yearly
EnterpriseCustom
Strengths and limitations
Frase
- 7-day free trial with no credit card required
- Tracks visibility in multiple AI answer engines
- MCP server and CLI available on every plan
- Publishes directly to several CMSs, plus free FraseCMS hosting
- No free plan
- Starter is limited to 1 seat, 1 site and 10 articles
- Claude and Gemini tracking only on the Scale plan and above
- Extra seats cost $29/mo
Surfer SEO
- Tracks visibility in both Google and major AI assistants
- Integrates with Google Docs, WordPress and Contentful
- Peace of Mind plan includes unlimited documents under a fair usage policy
- Yearly billing saves up to 17%
- No free plan listed
- Listed prices are for yearly billing, charged upfront
- API access requires Peace of Mind ($299/mo), an API add-on or Enterprise
- PayPal is not accepted
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From $23/mo
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From $23/mo
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy