Frase
SEO and AI-search content platform for researching, writing and monitoring content
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Pricing
From $39/mo
Free trial
Yes
API
Yes
Platforms
What is Frase?
Frase is a content platform for researching, writing, optimizing and monitoring content so that it ranks on Google and gets cited by AI answer engines such as ChatGPT, Perplexity, Claude and Gemini. It covers SEO research, topic clusters, and drafts written by an AI agent that follows a brand profile and checks its output against current search results.
Once content is published, Content Guard tracks rankings and traffic and drafts revisions when pages decline. AI Visibility tracking measures share of voice in AI answers. Other tools include a site audit, backlink gap analysis with drafted outreach, and opportunity reports. You choose how much automation each content type gets, from manual to fully automatic. Frase publishes to WordPress, Webflow, Sanity, Wix or its own FraseCMS, and you can also use it through MCP, a CLI or an API.
It suits freelancers, in-house content teams and agencies that manage several sites.
Key features
- AI agent drafts content using a learned brand profile
- Content scoring for Google and GEO optimization
- AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini
- Content Guard monitors pages and drafts revisions
- Site audit and backlink gap analysis with outreach drafts
- Publishing to WordPress, Webflow, Sanity, Wix, FraseCMS
- Writes in 70+ languages
- MCP server, CLI and API access
Use cases
Who it's for
Writing SEO articles
Research topics and clusters, then have the agent draft on-brand articles that are checked against current search results.
Getting cited by AI answer engines
Track share of voice in ChatGPT, Perplexity, Claude and Gemini, and optimize content for AI answers.
Keeping published content fresh
Content Guard flags pages that lose rankings or traffic and drafts revisions for you to approve.
Agency multi-site management
The Scale and Enterprise plans cover multiple domains, with exportable or white-label client reports.
Frase pricing
From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
Starter
month
$39/mo billed yearly ($49/mo monthly)
- 1 seat, 1 site
- 10 articles, 50 audit pages
- Content Guard for 10 pages
- 5,000 API/MCP/CLI requests/mo
Professional
month
$103/mo billed yearly ($129/mo monthly)
- 3 seats, 5 sites, 40 articles
- Content calendar and internal linking suggestions
- Perplexity tracking, AI crawler monitoring
- Content Guard for 75 pages
Scale
month
$239/mo billed yearly ($299/mo monthly)
- 5 seats, up to 10 domains, 100 articles
- Claude and Gemini tracking
- Exportable client reports
- Content Guard for 300 pages
Enterprise
custom
Custom
- White-label reports and client portal
- SSO/SAML
- Dedicated account manager and SLA
- Custom API access
| Cost for a team, per month | 1 person | 5 people | 20 people |
|---|---|---|---|
| Starterflat, up to 1 | $39 | — | — |
| Professionalflat, up to 3 | $103 | — | — |
| Scaleflat, up to 5 | $239 | $239 | — |
Billed yearly where the plan offers it. — means the plan doesn't allow that many people.
Which plan do you need?
- Koala AI (KoalaWriter)Starter$25/mo
- BrightLocalTrack$30.75/mo
- FraseStarter$39/mo
- Surfer SEODiscovery$49/mo
- WritesonicStarter$79/mo
The cheapest paid plan with a published price that fits. Custom and sales-quoted plans aren't included.
How Frase compares
- At $39/mo, Frase starts cheaper than 2 of 4 similar tools with published prices (median $39).
- Frase has no free plan, while 1 of the 4 alternatives below has one.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| FFrase | $39/mo | — | — | |||
W Writesonic | $79/mo | — | — | Frase vs Writesonic | ||
S Surfer SEO | $49/mo | — | — | — | Frase vs Surfer SEO | |
B BrightLocal | $31/mo | — | — | Frase vs BrightLocal | ||
K Koala AI (KoalaWriter) | $25/mo | — | Frase vs Koala AI (KoalaWriter) |
Compare 7 capabilities
| Capability | Frase | Writesonic | Surfer SEO | BrightLocal | Koala AI (KoalaWriter) |
|---|---|---|---|---|---|
| AI search visibility | — | ||||
| Content scoring editor | — | — | — | ||
| Technical site audit | — | — | |||
| Local geo-grid ranking | — | — | — | — | |
| CMS publishing | — | — | — | ||
| Backlink/competitor gap | — | — | — | — | |
| MCP server | — | — |
Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
Frase data and privacy
Trains AI on your content
No
“Frase does not use Customer Data obtained through Google APIs or any other platform to develop, improve, or train generalized AI and/or machine learning (ML) models.”
Data retention
Account info kept while active plus a reasonable period; then deleted or anonymized
“We retain your account information for as long as your account is active and a reasonable period thereafter in case you decide to re-activate the Services.”
Where data is stored
Not stated
Security and compliance
From Frase's own privacy and security pages , checked Oct 28, 2026. We only show what the vendor states in writing; “not stated” means the pages don't say.
Who's behind Frase
- Company
- Frase, Inc.
- Based in
- Birmingham, United States
- Part of
- Copysmith AI, Inc.
“Frase is wholly owned by Copysmith AI, Inc. Our Address is 2127 Morris Avenue, Birmingham, AL 35203”
From Frase's own about, terms and privacy pages, checked Oct 28, 2026.
Pros and cons
Strengths
- 7-day free trial with no credit card required
- Tracks visibility in multiple AI answer engines
- MCP server and CLI available on every plan
- Publishes directly to several CMSs, plus free FraseCMS hosting
Limitations
- No free plan
- Starter is limited to 1 seat, 1 site and 10 articles
- Claude and Gemini tracking only on the Scale plan and above
- Extra seats cost $29/mo
Frase FAQ
How much does Frase cost?
Starter is $49/mo, or $39/mo billed yearly. Professional is $129/mo ($103 yearly) and Scale is $299/mo ($239 yearly). Enterprise pricing is custom.
Is there a free trial?
Yes. Every plan has a 7-day trial with no credit card required. It gives access to Professional features, capped at 5 articles and 50 audit pages.
Where can I publish content?
WordPress, Webflow, Sanity, Wix, or FraseCMS, which is hosted free for up to 100,000 page views a month.
Does Frase have an API?
Yes. API, MCP and CLI requests are capped at 5,000 a month on Starter, 20,000 on Professional and 50,000 on Scale.
Which languages are supported?
Frase says it writes natively in more than 70 languages.
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Frase
From $39/mo
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