M
MIdeogram vs Luma AI (Genie)
Pricing, features, platforms and who each one suits — side by side.
I
Choose Ideogram if…
- you want a free plan to start with
- you want the lower entry price ($15/mo vs $25/mo)
- you want open source you can self-host or audit
- you work on iOS
- you're in its core audience: graphic designers, marketers
L
Choose Luma AI (Genie) if…
- you want to trial it before paying
- you're in its core audience: content creators, marketing teams
Side by side
Feature Ideogram Luma AI (Genie)
Pricing modelFreemiumFree trial
Starting price$15/mo$25/mo
Free plan
Free trial
API
Open source
Trains AI on your content—Yes
Data retention—Deleted when no longer necessary; kept longer for legal reasons; backups remain briefly
PlatformsWeb, iOS, APIWeb, API
CategoryImage GeneratorsVideo Generators
CompanyIdeogram, Inc.Luma AI, Inc. · United States
Full feature lists
I Ideogram
- Text-to-image with Ideogram 3.0, 4.0 and 4.5 models
- Ideogram Vector model for vector output
- Precise Edit, Object Remover and Background Remover apps
- Ad Resizer, Colorways and Material Swap tools
- Custom image model training
- Unified API for image and video models
- MCP integration for Claude and Cursor
- Open Ideogram 4.0 weights for local use
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.
Ideogram · ideogram.ai
Luma AI (Genie) · lumalabs.aiWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | Ideogram | Luma AI (Genie) |
|---|---|---|
| 1 person | no published plan | $25 Plus |
All plans and prices
Ideogram
Free$0
Plus$20/mo or $15/mo billed yearly
Pro$60/mo or $42/mo billed yearly
Team$30/user/mo or $20/user/mo billed yearly
EnterpriseCustom
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Price changes we've recorded
We re-read each pricing page every month and log what changed.
Ideogram
- Nov 8, 2026Pricing model: Paid → Freemium; Starting price: $20/mo → $15/mo; New plan: Free ($0); New plan: Pro ($60); New plan: Team ($30)
Luma AI (Genie)
No changes since we started tracking.
Strengths and limitations
Ideogram
- Free plan with 30 credits per week
- Ideogram 4.0 weights available for local use
- One API for multiple image and video models
- Paid plans can keep generating in a slower queue after credits run out
- Free-plan generations are public
- Email-and-password accounts get no free credits
- No Android app listed
- Team plan requires at least 2 users
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
More comparisons
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AGenerate and edit images, video and audio with AI for creators and teams
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SS
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Open image generation models you can self-host or call through an API
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G
GG
Free, from $19.99/mo
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MM
Paid
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AI image, video, audio and 3D tools with upscalers and a stock library
Upscalers & EnhancersAPI
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CBrowser-based AI image tools for removing backgrounds, cleanup, upscaling and generation
Freemium
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Freemium
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Browser-based AI image tools for removing backgrounds, cleanup, upscaling and generation
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Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy