J
JSEO AI toolsFull list
Keyword research, audits and optimization.
8 tools1 with a free plan7 with an API
8 tools
JJ
From $59/mo
S
SS
From $49/mo
W
WW
From $79/mo
B
BLocal SEO platform for rank tracking, listings and reviews for businesses and agencies
From $31/mo
B
From $31/mo
B
Local SEO platform for rank tracking, listings and reviews for businesses and agencies
SEOAPI
F
FF
From $39/mo
K
KAI SEO agent and article writer for sites that grow through search content
Free, from $25/mo
K
Free, from $25/mo
K
AI SEO agent and article writer for sites that grow through search content
Blog & SEO WritingFree planAPI
N
NNLP-based content optimization and AI search visibility tracking for SEO teams
From $23/mo
N
From $23/mo
N
NLP-based content optimization and AI search visibility tracking for SEO teams
Blog & SEO WritingAPI
O
OWebsite, online ordering, branded app and marketing for independent restaurants
From $249/mo
O
From $249/mo
SEO tools compared
From each vendor's own pages, re-checked every two months. Of 8 tools we checked, 4 of 4 that state a policy don't train AI on your content, and 3 hold SOC 2 or ISO 27001.
| Tool | AI search visibility | Content scoring editor | Technical site audit | CMS publishing | MCP server |
|---|---|---|---|---|---|
| WWritesonic | — | — | — | ||
| SSurfer SEO | — | ||||
| KKoala AI (KoalaWriter) | — | — | |||
| FFrase | |||||
| N | — | — | — |
— means the vendor's site doesn't say.
How to choose seo tools
Most tools here fall into one of three groups, so start by deciding which problem you have.
- Local or broad SEO. If you need to rank in map results and manage listings and reviews, look at Whitespark or BrightLocal. Both are built for single businesses, agencies and multi-location brands. Owner.com is narrower. It serves independent restaurants and bundles a website, online ordering, a branded app and marketing.
- AI search visibility and content. Writesonic tracks how visible you are in AI search and supports GEO work. Jasper AI focuses on AI agents and content pipelines that keep marketing copy on brand.
- Pricing model. Whitespark is freemium, with paid plans listed from $1/mo. BrightLocal ($31/mo), Jasper AI ($59/mo) and Writesonic offer free trials. Owner.com is paid only, from $249/mo.
- API access. If you want to connect a tool to your own reporting or workflows, Writesonic, Jasper AI and BrightLocal list an API. Whitespark and Owner.com don't.
Frequently asked questions
Are there free SEO tools in this list?
Whitespark is the only one with a freemium plan. Writesonic, Jasper AI and BrightLocal offer free trials. Owner.com is paid only.
How much do these SEO tools cost?
Listed starting prices are $1/mo for Whitespark, $31/mo for BrightLocal, $59/mo for Jasper AI and $249/mo for Owner.com. No starting price is listed for Writesonic, which offers a free trial.
What should I look for in an SEO tool?
First, decide whether you need local SEO (rank tracking, listings, reviews), AI search visibility, or on-brand content production. Then check the pricing model and whether you need an API. Writesonic, Jasper AI and BrightLocal list an API.
What are alternatives to BrightLocal for local SEO?
Whitespark is the closest alternative here. It offers local SEO software and services for businesses, agencies and multi-location brands. Independent restaurants can also consider Owner.com, which bundles a website, online ordering and marketing.