C
CSocial Media AI toolsFull list
Plan, write and schedule posts.
10 tools6 with a free plan7 with an API
10 tools
CC
Free, from $12/mo
C
Online design platform with templates and AI tools for individuals and teams
Graphic DesignFree plan
B
BSchedule, publish and analyze social posts across 12 platforms with per-channel pricing
Free, from $5/mo
B
Free, from $5/mo
B
Schedule, publish and analyze social posts across 12 platforms with per-channel pricing
Social MediaFree planAPI
O
OTurns long videos into short clips with captions and posts them to social
Free, from $14.50/mo
O
Free, from $14.50/mo
O
Turns long videos into short clips with captions and posts them to social
Shorts & ClippingFree planAPI
S
SS
From $79/mo
K
KK
Free, from $14/mo
K
Turns long videos into short vertical clips for TikTok, Reels and Shorts
Shorts & ClippingFree planAPI
V
VV
Freemium
V
AI clipping tool that turns long videos into captioned short-form clips
Shorts & ClippingFree planAPI
H
HH
Contact
H
AI player support, engagement, moderation and community tools for game studios
Customer SupportAPI
S
SS
Contact
G
GG
From $8/mo
H
HReal estate marketing toolkit for agents, from CMA to listing copy and social
Free, from $17/mo
H
Free, from $17/mo
H
Real estate marketing toolkit for agents, from CMA to listing copy and social
Real Estate & ConstructionFree planAPI
Social Media tools compared
From each vendor's own pages, re-checked every two months. Of 9 tools we checked, 1 of 1 that state a policy don't train AI on your content, and 2 hold SOC 2 or ISO 27001.
How to choose social media tools
The tools here cover different parts of social media work, so start with the job you need done.
- Scheduling or content creation. Buffer schedules, publishes and analyzes posts across 12 platforms. Opus Clip cuts long videos into short captioned clips and posts them. Canva and GenPPT handle design: templates, slide decks and social carousels. Simplified goes further, with AI agents that plan, create, approve and publish whole campaigns.
- General or industry-specific. Some tools are built for one industry: Homes.ai / ListingAI for real estate agents, Popmenu for restaurants and Helpshift for game studios.
- Pricing model. Buffer, Opus Clip, Canva and Homes.ai have free tiers. GenPPT and Simplified offer free trials. Listed starting prices run from $5/mo (Buffer) to $79/mo (Simplified).
- API and platforms. Opus Clip, Buffer, Simplified, Helpshift and Homes.ai list an API. Buffer is the only tool here with iOS, Android and Chrome extension apps.
Frequently asked questions
Are there free social media tools?
Yes. Buffer, Opus Clip, Canva and Homes.ai / ListingAI have free tiers. GenPPT and Simplified offer free trials instead.
How much do social media tools cost?
Listed paid plans start at $5/mo for Buffer, $8/mo for GenPPT, $12/mo for Canva, $14.5/mo for Opus Clip, $17/mo for Homes.ai and $79/mo for Simplified. Helpshift asks you to contact them for pricing. Popmenu is paid only, and we don't have a listed price for it.
What should I look for in a social media tool?
First, decide whether you need scheduling (Buffer), video clipping (Opus Clip), design (Canva, GenPPT) or full campaign automation (Simplified). Then check whether there's an API if you want to connect it to other software, and whether there are mobile apps if you post from your phone. Buffer is the only listed tool with iOS and Android apps.
Are there alternatives for specific industries?
Yes. Homes.ai / ListingAI covers real estate marketing, including listing copy and social posts. Popmenu handles restaurant marketing and online ordering. Helpshift offers community, engagement and moderation tools for game studios.