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Intuit TurboTax / Intuit Assist

Guided tax filing software with AI answers and optional help from tax experts

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Pricing

Freemium

Company

Intuit Inc.United States

Platforms

Web

What is Intuit TurboTax / Intuit Assist?

Intuit TurboTax is online tax filing software that walks individuals through preparing and filing federal and state returns. Its Do It Yourself editions include Intuit Assist, an AI feature that answers tax questions as you work through the return.

Filers can import or upload tax documents, or photograph them, and the software fills in the fields. CompleteCheck scans the return for errors before filing. Customers who want help can choose Expert Assist, which adds on-demand advice and a final review from Intuit tax experts. Expert Full Service hands the whole return to a dedicated expert.

A Free Edition covers simple Form 1040 returns. Paid tiers add itemized deductions, investments, rental income and self-employment. Sole proprietors and single-member LLCs can also sign up for Expert 365 Business, a monthly service with quarterly bookkeeping and advisory sessions.

Key features

  • Step-by-step guided federal and state tax filing
  • Intuit Assist AI answers tax questions while you file
  • Import, upload or photograph documents to auto-fill fields
  • CompleteCheck scans the return for errors
  • On-demand advice and final review from tax experts
  • Full-service option where an expert files for you
  • Monthly bookkeeping and advisory service for sole proprietors

Use cases

Who it's for

Individual taxpayersW-2 employeesSelf-employed workersSole proprietors and single-member LLCs

Filing a simple return for free

W-2 earners with a simple Form 1040 can file federal and state returns at no cost with the Free Edition.

Getting tax questions answered while filing

DIY filers can ask Intuit Assist questions as they go, without leaving the return.

Getting an expert review before filing

Expert Assist adds unlimited expert advice and a final review before the return is submitted.

Year-round small business tax support

Sole proprietors can use Expert 365 Business for quarterly bookkeeping, advisory sessions and expert reviews.

Intuit TurboTax / Intuit Assist pricing

From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.

Free Edition

per return

$0 Federal + $0 State + $0 To File

  • Simple Form 1040 returns only
  • W-2 income, standard deduction, EITC, CTC
  • Excludes itemized deductions, self-employment, investments, rental income

Do It Yourself

per return

$0-$139

  • Step-by-step guided filing
  • Intuit Assist AI answers
  • CompleteCheck error scanning

Expert Assist

per return

$59-$209

  • Unlimited on-demand expert advice
  • Final expert review before filing

Expert Full Service

per return

Starting at $129

  • Dedicated expert prepares and files
  • $129 starting price includes one W-2 and one 1040

Expert 365 Business

month

$61/mo

  • Quarterly bookkeeping and advisory sessions
  • Requires QuickBooks Simple Start at $38/mo, sold separately
  • Sole props and single-member LLCs only

Which plan do you need?

  1. CPA PilotCPA Pilot 20$29/mo
  2. Intuit TurboTax / Intuit AssistExpert 365 Business$61/mo
  3. PilotTax - Single Member LLC$83.33/mo

The cheapest paid plan with a published price that fits. Custom and sales-quoted plans aren't included.

How Intuit TurboTax / Intuit Assist compares

  • Intuit TurboTax / Intuit Assist has a free plan; none of the 4 alternatives below do.
Compare 5 capabilities
CapabilityIntuit TurboTax / Intuit AssistPilotCPA Pilot
Bill pay——
QuickBooks/Xero sync——
Reconciliation——
Forecasting—
Human experts included

Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.

Pros and cons

Strengths

  • Free Edition covers simple Form 1040 returns at $0 federal and state
  • Intuit Assist AI is included in Do It Yourself editions
  • Users can upgrade to human tax expert help or full service
  • Documents can be imported or photographed and auto-filled

Limitations

  • Free Edition excludes itemized deductions, self-employment, investment and rental income
  • Help and Support is not included in the Free Edition
  • Expert 365 Business needs QuickBooks Simple Start ($38/mo), sold separately
  • Expert 365 Business is not available to C-Corps, S-Corps or partnerships

Intuit TurboTax / Intuit Assist FAQ

Is TurboTax free?

The Free Edition costs $0 federal, $0 state and $0 to file, but it only covers simple Form 1040 returns. TurboTax says roughly 37% of taxpayers qualify.

How much do paid editions cost?

Do It Yourself costs $0-$139, Expert Assist $59-$209, and Expert Full Service starts at $129 per return.

What is Intuit Assist?

Intuit Assist is an AI feature in the Do It Yourself editions. It gives instant answers to tax questions while you file.

Is there an option for small businesses?

Yes. Expert 365 Business costs $61/mo plus QuickBooks Simple Start at $38/mo. It is only for sole proprietorships and single-member LLCs.

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