Intuit TurboTax / Intuit Assist vs Pilot

Pricing, features, platforms and who each one suits — side by side.

Intuit TurboTax / Intuit Assist

Guided tax filing software with AI answers and optional help from tax experts

FreemiumVisit site

Pilot

AI-assisted bookkeeping, tax and CFO services for startups and small businesses

From $99/moVisit site

Choose Intuit TurboTax / Intuit Assist if…

you want a free plan to start with
you're in its core audience: individual taxpayers, w-2 employees

Choose Pilot if…

you want to trial it before paying
you're in its core audience: startup founders, small business owners

Side by side

FeatureI

Intuit TurboTax / Intuit AssistP

Pilot

Pricing modelFreemiumFree trial

Starting price—$99/mo

Free plan

Free trial

API

Open source

Data retention—Kept until deletion request; tax data at least seven years

Bill pay—

QuickBooks/Xero sync—

Reconciliation—

Forecasting—

Human experts included

PlatformsWebWeb

CategoryFinance & AccountingFinance & Accounting

CompanyIntuit Inc.Pilot.com, Inc.

Based inUnited StatesUnited States

Founded——

Part of——

Key features

I Intuit TurboTax / Intuit Assist

Step-by-step guided federal and state tax filing
Intuit Assist AI answers tax questions while you file
Import, upload or photograph documents to auto-fill fields
CompleteCheck scans the return for errors
On-demand advice and final review from tax experts
Full-service option where an expert files for you
Monthly bookkeeping and advisory service for sole proprietors

P Pilot

AI transaction categorization and account reconciliation
Monthly book close with financial reports
AI answers about past transactions and cash flow
Cash flow scenario modeling
US-based dedicated bookkeeping team
Business tax filing and R&D credit services
Fractional CFO advisory and fundraising support
Outsourced payroll, AP, AR and stock administration

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Intuit TurboTax / Intuit Assist

Free Edition$0 Federal + $0 State + $0 To File

Do It Yourself$0-$139

Expert Assist$59-$209

Expert Full ServiceStarting at $129

Expert 365 Business$61/mo

Pilot

Bookkeeping Essentials$99/month

Bookkeeping CoreContact sales

Bookkeeping CustomCustom

Tax - Single Member LLCFrom $1,000/year

Tax - Partnerships & S-CorpsFrom $2,000/year

Tax - C-CorpsFrom $2,450/year

CFO BasicFrom $1,750/month billed annually

CFO EssentialsFrom $3,150/month billed annually

CFO CustomFrom $5,250/month billed annually

Operations StarterFrom $750 one-time

Operations EssentialsFrom $850/month

Strengths and limitations

Intuit TurboTax / Intuit Assist

Free Edition covers simple Form 1040 returns at $0 federal and state
Intuit Assist AI is included in Do It Yourself editions
Users can upgrade to human tax expert help or full service
Documents can be imported or photographed and auto-filled

Free Edition excludes itemized deductions, self-employment, investment and rental income
Help and Support is not included in the Free Edition
Expert 365 Business needs QuickBooks Simple Start ($38/mo), sold separately
Expert 365 Business is not available to C-Corps, S-Corps or partnerships

Pilot