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Luma AI (Genie) vs Midjourney

Pricing, features, platforms and who each one suits — side by side.

LLuma AI (Genie)From $25/moVisit site
MMidjourneyFrom $8/moVisit site
VS
L

Choose Luma AI (Genie) if…

  • you need an API to build on
  • you want to trial it before paying
  • you're in its core audience: content creators, marketing teams
M

Choose Midjourney if…

  • you want the lower entry price ($8/mo vs $25/mo)
  • you're in its core audience: digital artists, graphic designers

Side by side

Feature Luma AI (Genie) Midjourney
Pricing modelFree trialPaid
Starting price$25/mo$8/mo
Free plan
Free trial
API
Open source
Trains AI on your contentYes—
Data retentionDeleted when no longer necessary; kept longer for legal reasons; backups remain briefly—
Image-to-video—
Audio generation—
Character reference—
4K output—
Third-party models—
Commercial use—
PlatformsWeb, APIWeb
CategoryVideo GeneratorsImage Generators
CompanyLuma AI, Inc.Midjourney, Inc.
Based inUnited States—
Founded——
Part of——

Key features

L Luma AI (Genie)

  • Luma agent for research and generation across media types
  • Ray3.2 video model with frame-by-frame shot direction
  • Continuity maintained across cuts
  • UNI-1 style and character reference grounding
  • Access to third-party image and video models
  • Reusable creative workflows with Luma Skills
  • Team sharing, usage analytics and SSO
  • Custom fine-tuning on Enterprise

M Midjourney

  • Text-prompt image generation
  • Video generation
  • Monthly Fast GPU time allowance
  • Unlimited Relax Mode on Standard and above
  • Stealth Mode for private images on Pro and Mega
  • Monthly or yearly billing with 20% yearly discount

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Luma AI (Genie)

Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom

Midjourney

Basic$10/mo or $96/yr ($8/mo billed yearly)
Standard$30/mo or $288/yr
Pro$60/mo or $576/yr
Mega$120/mo or $1,152/yr

Strengths and limitations

Luma AI (Genie)

  • Generates video, image, audio and text in one platform
  • Includes third-party models alongside Luma's own
  • Commercial use included from the Plus plan
  • Team plan includes SSO and shared credits
  • Pricing page lists no free plan
  • Paid plans start at $30/month, or $25/month billed yearly
  • Team and Enterprise pricing requires contacting sales
  • Only a web app is listed

Midjourney

  • Unlimited Relax Mode on Standard, Pro and Mega
  • Yearly billing is 20% cheaper
  • Four tiers from $10/mo
  • No free plan listed
  • Stealth Mode only on the $60+/mo plans
  • Basic includes only 3.3 Fast GPU hours a month

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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy