D
DGoogle Translate vs Phrase
Pricing, features, platforms and who each one suits — side by side.
G
Choose Google Translate if…
- you want a free plan to start with
- you work on iOS, Android
- you're in its core audience: travelers, students
P
Choose Phrase if…
- you need an API to build on
- you want to trial it before paying
- you're in its core audience: localization managers, software developers
Side by side
Feature Google Translate Phrase
Pricing modelFreeFree trial
Starting priceFree$27/mo
Free plan
Free trial
API
Open source
Trains AI on your content—Yes
Data retention—Deleted within 60 days after customer deletes content or agreement ends
Security and compliance—GDPR
Glossaries—
Translation memory—
AI quality scoring—
Repo & design integrations—
PlatformsWeb, iOS, AndroidWeb, API
CategoryTranslationTranslation
CompanyGooglePhrase a.s.
Based in—Czech Republic
Founded—2010
Part of—Phrase Group Holding s.r.o.
Key features
G
- Text translation across many languages
- Document translation that keeps formatting
- Website translation by entering a URL
- Camera translation of text you point your phone at
- Conversation mode for talking with someone in another language
- Transcribe for translating speech as it is spoken
- Offline translation with downloaded languages
- Voice and handwriting input
P Phrase
- Translation management system with custom workflows
- AI translation with machine translation engine selection
- Translation quality scoring and language quality assessment
- Software localization with in-context visual editor
- Subtitles and dubbing for multimedia content
- Phrase Atlas conversational assistant for projects and reports
- APIs, webhooks, MCP server and CLI
- Integrations with GitHub, Figma, Contentful, Slack
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Google Translate
Free. Plan details aren't published.
Phrase
Freelancer27/mo billed annually
Professional525/mo billed annually
Software UI/UX525/mo billed annually
Team1,245/mo billed annually
BusinessCustom
EnterpriseCustom
Strengths and limitations
Google Translate
- Available on the web, Android and iOS
- Offline translation for downloaded languages
- Input by text, voice, handwriting, camera or document
- Saved translations sync across devices
- The product page doesn't list pricing or usage limits
- The product page doesn't give a total language count
Phrase
- 14-day free trial on all plans with no automatic charge
- Freelancer plan starts at 27/month billed annually
- Developer tools include APIs, webhooks, MCP server and CLI
- 24/7 customer support on all plans
- Team and Professional plans start at 525–1,245/month
- Listed prices apply only to annual billing
- Business and Enterprise pricing requires contacting sales
- No free plan
More comparisons
Other options to consider
DD
Freemium
D
AI translation for text, documents and voice, for individuals and businesses
TranslationFree planAPI
M
Text, speech and document translation apps and API for people and businesses
Freemium
M
Freemium
M
Text, speech and document translation apps and API for people and businesses
TranslationFree planAPI
C
CC
Freemium
C
Localization platform for translating software, apps, games, websites and docs
TranslationFree planAPI
S
SS
From $100/mo
S
SS
From $18.99/mo
L
LL
From $149/mo
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy