R
RLofty vs Procore
Pricing, features, platforms and who each one suits — side by side.
L
Choose Lofty if…
- you're in its core audience: real estate agents, real estate teams
P
Choose Procore if…
- you're in its core audience: main contractors, subcontractors
Side by side
Feature Lofty Procore
Pricing modelContact for pricingContact for pricing
Starting price——
Free plan
Free trial
API
Open source
Security and complianceISO 27001, SOC 2—
MLS/IDX integration—
CRM integration—
PlatformsWeb, iOS, AndroidWeb, iOS, Android
CategoryReal Estate & ConstructionReal Estate & Construction
CompanyLofty Inc.Procore Technologies, Inc.
Based inUnited States—
Founded—2003
Part of——
Key features
L
- AI-powered real estate CRM with unlimited contacts
- SEO-optimized, customizable IDX websites with home search
- Smart Plans multi-step nurture across email, text, calls, mail
- Cowork AI agent for one-off and scheduled CRM tasks
- Sales, Social and Homeowner AI agents as add-ons
- Managed ads on Google, Facebook, Microsoft and ChatGPT
- Power Dialer and mass texting
- MCP Server and CLI access for your own AI agents
P Procore
- AI agents that answer questions from specs, drawings and contracts
- Drafts routine project work and flags discrepancies
- Real-time cost management and project financials
- Resource management for crews, hours and equipment
- Project execution tools linking site and office
- 500+ integrations in the App Marketplace
- Unlimited users and unlimited document storage
- Developer API
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Lofty
Lofty AgentCustom
Lofty TeamCustom
Lofty BrokerCustom
Lofty EnterpriseCustom
Procore
Custom annual contractCustom
Strengths and limitations
Lofty
- Combines CRM, IDX website, dialer and marketing in one platform
- Over 33 lead generation methods offered
- Mobile app plus a separate Closely home search app for clients
- Phone and email support seven days a week and over 50 live training sessions a week
- No public pricing; every plan requires a quote
- No free trial, only a demo
- AI agents and Power Dialer are paid add-ons
- Ad campaigns require a 15–20% management fee
Procore
- Unlimited users, including outside collaborators, at no extra cost
- Unlimited data storage and 24/7 live support included
- 500+ integrations and a developer API
- 18 free on-demand, role-based certifications
- No public prices; you have to request a quote
- Sold only on annual contracts
- No free plan or trial listed
More comparisons
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RR
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R
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A
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A
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A
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H
HReal estate marketing toolkit for agents, from CMA to listing copy and social
Free, from $17/mo
H
Free, from $17/mo
H
Real estate marketing toolkit for agents, from CMA to listing copy and social
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T
TAI construction takeoff software that measures and labels drawings for estimators
From $299/mo
T
From $299/mo
T
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy