Y
YLofty vs Reonomy
Pricing, features, platforms and who each one suits — side by side.
L
Choose Lofty if…
- you work on iOS, Android
- you're in its core audience: real estate agents, real estate teams
R
Choose Reonomy if…
- you want to trial it before paying
- you're in its core audience: commercial real estate brokers and leasing teams, investors and acquisition teams
Side by side
Feature Lofty Reonomy
Pricing modelContact for pricingFree trial
Starting price—$400/mo
Free plan
Free trial
API
Open source
Data retention—Profile and personal info retained a commercially reasonable time after account termination
Security and complianceISO 27001, SOC 2—
MLS/IDX integration—
CRM integration—
PlatformsWeb, iOS, AndroidWeb, API
CategoryReal Estate & ConstructionReal Estate & Construction
CompanyLofty Inc.Scryer, Inc. d/b/a Reonomy
Based inUnited States—
Founded——
Part of—Altus Group
Key features
L
- AI-powered real estate CRM with unlimited contacts
- SEO-optimized, customizable IDX websites with home search
- Smart Plans multi-step nurture across email, text, calls, mail
- Cowork AI agent for one-off and scheduled CRM tasks
- Sales, Social and Homeowner AI agents as add-ons
- Managed ads on Google, Facebook, Microsoft and ChatGPT
- Power Dialer and mass texting
- MCP Server and CLI access for your own AI agents
R Reonomy
- Identifies real owners behind shell LLCs and holding companies
- Property search with 200+ filters across 54M+ parcels
- Likelihood-to-sell predictive scoring for the next 12 months
- Owner portfolios showing linked entities and contacts
- Sales, debt, lien and refinance transaction history
- Phone, email and mailing contacts ranked by reliability
- Occupant and tenant location data
- Bulk CSV data feeds and API delivery
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Lofty
Lofty AgentCustom
Lofty TeamCustom
Lofty BrokerCustom
Lofty EnterpriseCustom
Reonomy
MonthlyNot listed
AnnualFrom $400/mo on annual subscription
Bulk Data FeedsCustom
API connectionCustom
Strengths and limitations
Lofty
- Combines CRM, IDX website, dialer and marketing in one platform
- Over 33 lead generation methods offered
- Mobile app plus a separate Closely home search app for clients
- Phone and email support seven days a week and over 50 live training sessions a week
- No public pricing; every plan requires a quote
- No free trial, only a demo
- AI agents and Power Dialer are paid add-ons
- Ad campaigns require a 15–20% management fee
Reonomy
- Covers 53M+ commercial properties in all 50 states
- Unlimited searches on web app plans
- Annual plan includes 1k monthly exports
- API and bulk CSV delivery options
- Monthly plan price is not shown on the pricing page
- Bulk data and API pricing require contacting sales
- Exports beyond 1k per month need extra packs
- Covers U.S. properties only
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Y
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H
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H
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy