A
AConstruction management platform covering design, preconstruction, build and handover
Contact
Homes.ai / ListingAI vs Lofty
Pricing, features, platforms and who each one suits — side by side.
H
Choose Homes.ai / ListingAI if…
- you want a free plan to start with
- you're in its core audience: real estate agents, real estate teams
L
Choose Lofty if…
- you work on iOS, Android
- you're in its core audience: real estate agents, real estate teams
Side by side
Feature Homes.ai / ListingAI Lofty
Pricing modelFreemiumContact for pricing
Starting price$17/mo—
Free plan
Free trial
API
Open source
Data retentionKept only as long as necessary for stated purposes and legal obligations—
Security and complianceGDPRISO 27001, SOC 2
MLS/IDX integration—
CRM integration—
PlatformsWebWeb, iOS, Android
CategoryReal Estate & ConstructionReal Estate & Construction
CompanyMappedBy Inc.Lofty Inc.
Based inCanadaUnited States
Founded2021—
Part of——
Key features
H Homes.ai / ListingAI
- MLS-ready listing descriptions with Fair Housing checks
- Virtual staging, furniture removal and twilight photo edits
- Listing videos plus Reels, Posts and Stories
- Single-property listing websites and agent websites
- Comparative market analysis and local market reports (US)
- Seller performance reports from portal views and saves
- Publishing and scheduling to Facebook, Instagram and LinkedIn
- AI coach trained on real estate
L
- AI-powered real estate CRM with unlimited contacts
- SEO-optimized, customizable IDX websites with home search
- Smart Plans multi-step nurture across email, text, calls, mail
- Cowork AI agent for one-off and scheduled CRM tasks
- Sales, Social and Homeowner AI agents as add-ons
- Managed ads on Google, Facebook, Microsoft and ChatGPT
- Power Dialer and mass texting
- MCP Server and CLI access for your own AI agents
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Homes.ai / ListingAI
Free$0/month
Essential$19/mo, or $17/mo billed annually
Professional$36/mo, or $32.5/mo billed annually
Expert$150/mo
Lofty
Lofty AgentCustom
Lofty TeamCustom
Lofty BrokerCustom
Lofty EnterpriseCustom
Strengths and limitations
Homes.ai / ListingAI
- Free plan covers one complete listing with no credit card required
- Phone, email and live chat support included even on Free
- Paid plans from $19/month with no contracts and a 30-day money-back guarantee
- Covers listing copy, staging, video, websites and reports in one workspace
- CMA and market reports are US markets only
- No IDX or MLS integrations
- API access only on the $150/month Expert plan
- Image edits use credits for both generating and accepting results
Lofty
- Combines CRM, IDX website, dialer and marketing in one platform
- Over 33 lead generation methods offered
- Mobile app plus a separate Closely home search app for clients
- Phone and email support seven days a week and over 50 live training sessions a week
- No public pricing; every plan requires a quote
- No free trial, only a demo
- AI agents and Power Dialer are paid add-ons
- Ad campaigns require a 15–20% management fee
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy