R
RLofty vs Togal.AI
Pricing, features, platforms and who each one suits — side by side.
L
Choose Lofty if…
- you need an API to build on
- you work on iOS, Android
- you're in its core audience: real estate agents, real estate teams
T
Choose Togal.AI if…
- you're in its core audience: construction estimators, general contractors
Side by side
Feature Lofty Togal.AI
Pricing modelContact for pricingPaid
Starting price—$299/mo
Free plan
Free trial
API
Open source
Data retention—Kept as long as you use services or as necessary for stated purposes
Security and complianceISO 27001, SOC 2GDPR
MLS/IDX integration—
CRM integration—
Plan takeoff—
PlatformsWeb, iOS, AndroidWeb
CategoryReal Estate & ConstructionReal Estate & Construction
CompanyLofty Inc.Togal.AI, Inc.
Based inUnited StatesUnited States
Founded——
Part of——
Key features
L
- AI-powered real estate CRM with unlimited contacts
- SEO-optimized, customizable IDX websites with home search
- Smart Plans multi-step nurture across email, text, calls, mail
- Cowork AI agent for one-off and scheduled CRM tasks
- Sales, Social and Homeowner AI agents as add-ons
- Managed ads on Google, Facebook, Microsoft and ChatGPT
- Power Dialer and mass texting
- MCP Server and CLI access for your own AI agents
T Togal.AI
- Automatic detection and measurement of spaces on drawings
- Up to 98% stated accuracy on floor plans
- One-click comparison of drawing sets with quantified changes
- Togal.CHAT for asking questions about construction plans
- Image and symbol search across drawings
- Real-time cloud collaboration on takeoffs
- Free external collaborators without Togal accounts
- Trade-specific workflows for drywall, electrical, flooring and more
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Lofty
Lofty AgentCustom
Lofty TeamCustom
Lofty BrokerCustom
Lofty EnterpriseCustom
Togal.AI
Growth$299/mo per user, billed yearly
BusinessCustom
Strengths and limitations
Lofty
- Combines CRM, IDX website, dialer and marketing in one platform
- Over 33 lead generation methods offered
- Mobile app plus a separate Closely home search app for clients
- Phone and email support seven days a week and over 50 live training sessions a week
- No public pricing; every plan requires a quote
- No free trial, only a demo
- AI agents and Power Dialer are paid add-ons
- Ad campaigns require a 15–20% management fee
Togal.AI
- Growth plan includes unlimited takeoffs, chat prompts and symbol searches
- External collaborators don't need a Togal account
- Workflows tailored to eight trades
- Help site, in-app help and email support listed
- No free plan or self-serve free trial listed; sign-up goes through a demo
- Starts at $299 per user per month, billed yearly
- SSO and security compliance only on custom Business plan
- No public API mentioned
More comparisons
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RR
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R
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H
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H
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H
Real estate marketing toolkit for agents, from CMA to listing copy and social
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy