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Madgicx vs Smartly.io

Pricing, features, platforms and who each one suits — side by side.

MMadgicxFree trialVisit site
SSmartly.ioContact for pricingVisit site
VS
M

Choose Madgicx if…

  • you want to trial it before paying
  • you're in its core audience: ecommerce brands, shopify store owners
S

Choose Smartly.io if…

  • you're in its core audience: enterprise brand marketers, performance marketing teams

Side by side

Feature Madgicx Smartly.io
Pricing modelFree trialContact for pricing
Starting price——
Free plan
Free trial
API
Open source
Data retentionKept while you use Services or as reasonably necessary; no fixed periodCustomer data removed upon contract termination; backups deleted after 90 days
Security and complianceGDPRISO 27001, GDPR, CCPA
AI ad creatives
Video ad generation—
Direct ad launch
Creative scoring—
Auto optimization—
Cross-channel reporting
PlatformsWebWeb
CategoryAdvertisingAdvertising
CompanyMadgicx Ltd.Smartly.io Solutions Oy
Based inIsraelFinland
Founded—2013
Part of——

Key features

M Madgicx

  • AI Marketer that audits accounts and recommends actions
  • AI ad creative generation and optimization
  • Automated ad launch tool
  • Creative tracker for scaling winning ads
  • AI Ad Analyzer for Meta Ads Manager data
  • One-Click Report across Meta, Google, GA4, Shopify, Klaviyo, TikTok
  • Server-side conversion tracking via Tracking Pro add-on

S Smartly.io

  • Creative suite to design, scale and launch ad creative
  • Media suite for cross-channel campaign activation and optimization
  • Intelligence suite for planning, performance and measurement insights
  • Connected TV ads across 200+ streaming services
  • Open web buying through all major DSPs
  • Brand Pulse for real-time measurement
  • Automated campaign launch and management

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Madgicx

Madgicx Pro Complete (with AI)See price inside the app
Tracking Pro (add-on)$49/mo

Smartly.io

Contact for pricing. Plan details aren't published.

Strengths and limitations

Madgicx

  • 7-day free trial with access to all features
  • Reporting connects Meta, Google Ads, GA4, Shopify, Klaviyo and TikTok
  • Listed as an Official Meta Partner
  • Discounted quarterly and annual billing
  • Main plan price isn't published and is shown only inside the app
  • Price goes up with monthly ad spend
  • Ad management is focused on Meta ads
  • Tracking Pro costs an extra $49/mo

Smartly.io

  • Covers social, connected TV, open web and video in one platform
  • Brings creative, media and measurement together
  • Used by large brands such as Samsung, Spotify and Uber
  • No public pricing; you have to request a demo
  • No free plan or trial listed

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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy