V
VSimplified vs Smartly.io
Pricing, features, platforms and who each one suits — side by side.
S
Choose Simplified if…
- you need an API to build on
- you want to trial it before paying
- you're in its core audience: founders and small businesses, marketing agencies
S
Choose Smartly.io if…
- you're in its core audience: enterprise brand marketers, performance marketing teams
Side by side
Feature Simplified Smartly.io
Pricing modelFree trialContact for pricing
Starting price$79/mo—
Free plan
Free trial
API
Open source
Trains AI on your contentNo—
Data retentionAccount closure: personal information removed within 30 days; some data kept as required by lawCustomer data removed upon contract termination; backups deleted after 90 days
Security and compliance—ISO 27001, GDPR, CCPA
MCP server—
Human approval step—
Custom agent builder—
PlatformsWeb, APIWeb
CategoryAI AgentsAdvertising
CompanyTLDR Technologies, Inc.Smartly.io Solutions Oy
Based in—Finland
Founded—2013
Part of——
Key features
S Simplified
- Riley agent turns one brief into a full campaign
- Brand memory for colors, fonts, voice and products
- Approval gates before anything is published
- Social scheduling, inbox and analytics across 10+ channels
- AI writer, image generator and video tools
- Agent Builder for custom recurring workflows
- Open-source MCP server for Claude, Codex and Cursor
- CLI plus REST API with OAuth2 and webhooks
S Smartly.io
- Creative suite to design, scale and launch ad creative
- Media suite for cross-channel campaign activation and optimization
- Intelligence suite for planning, performance and measurement insights
- Connected TV ads across 200+ streaming services
- Open web buying through all major DSPs
- Brand Pulse for real-time measurement
- Automated campaign launch and management
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Simplified
Starter$79/mo
ProNot listed
BusinessNot listed
Smartly.io
Contact for pricing. Plan details aren't published.
Strengths and limitations
Simplified
- Trial includes full Starter access with 5 campaigns
- Combines creative, video, social scheduling and approvals in one workspace
- MCP server, CLI and API let external agents use it
- Rated 4.6 on G2 from 5,000+ reviews
- Unused campaigns do not roll over to the next month
- Pro and Business prices are not shown on the pricing page
- Starter is limited to 5 campaigns a month
Smartly.io
- Covers social, connected TV, open web and video in one platform
- Brings creative, media and measurement together
- Used by large brands such as Samsung, Spotify and Uber
- No public pricing; you have to request a demo
- No free plan or trial listed
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy