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Aug 2, 2026 · 20 min read
C
Clay
Data enrichment, AI research agents and GTM workflows for sales and marketing teams
Free · from $54/mo clay.com
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clay.com
Pricing
Free · from $54/mo
Free trial
Yes
API
Yes
Platforms
WebAPI
What is Clay?
Clay is go-to-market (GTM) infrastructure that pulls company and people data from 200+ providers, runs AI research agents and turns the results into automated sales and marketing workflows. Teams use it to source their total addressable market, enrich CRM records, score and route leads, and launch outreach or ad campaigns.
Work happens in tables and on a visual canvas. You can build with clicks, code or chat. Waterfall enrichment queries several data providers in turn to get better coverage. Claygent, Clay's AI agent, does web research to generate custom data points. Results sync to the native sequencer, to email tools, and to LinkedIn, Meta and Google ad audiences. Developers can also build through the API, the CLI or a coding-agent plugin.
Clay fits GTM engineers, sales ops, RevOps and marketing teams at startups and enterprises. A free plan includes 500 actions a month, and paid plans scale by usage.
Key features
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
Use cases
Who it's for
GTM engineersSales operations teamsMarketing teamsSales repsRevOps leaders
TAM sourcing
Find and score every account in a target market, for example companies with 30+ sales reps and a free trial button.
Inbound lead routing
Enrich, score and route inbound leads to the right rep within minutes.
Personalized outbound
Write 1:1 messaging programmatically from enriched account data and live intent signals.
CRM enrichment
Keep CRM records complete and refreshed with data from multiple providers.
Clay pricing
From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
Free
month
Free
- 500 actions/mo
- 100 data credits/mo
- Unlimited seats and tables
- Up to 200 rows per table
- Multi-provider waterfalls and Claygent
- Bring your own API key
Launch
month
From $54/mo billed annually ($60/mo monthly)
- For small teams building and automating prospecting workflows
- Starts at 15,000 actions/mo (180K/yr)
- Higher action tiers available
- 14-day trial
How Clay compares
- Clay has a free plan, like 2 of the 4 alternatives below.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| CClay | $54/mo | — | ||||
A Apollo.io | — | — | Clay vs Apollo.io | |||
B Bardeen | $10/mo | — | — | — | Clay vs Bardeen | |
C Copy.ai | $24/mo | — | — | — | Clay vs Copy.ai | |
O Outreach | Quote | — | — | — | Clay vs Outreach |
Compare 7 capabilities
| Capability | Clay | Apollo.io | Bardeen | Outreach |
|---|---|---|---|---|
| Own contact database | — | — | — | |
| Waterfall enrichment | — | — | ||
| Phone numbers | — | — | ||
| Intent & job-change signals | — | — | ||
| Built-in sequences | — | |||
| CRM sync | — | — | — | |
| MCP server | — |
Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
Clay data and privacy
Trains AI on your content
Not stated
Data retention
Kept as long as necessary for purposes; no longer than user has an account
“No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.”
Where data is stored
Not stated
Security and compliance
None stated
From Clay's own privacy and security pages , checked Oct 28, 2026. We only show what the vendor states in writing; “not stated” means the pages don't say.
Who's behind Clay
- Company
- Clay Labs Inc
- Based in
- Brooklyn, United States
- Founded
- 2017
“Clay began in Brooklyn in 2017 with the idea that more people should have access to the power of programming.”
From Clay's own about, terms and privacy pages, checked Oct 28, 2026.
Clay release activity
1Aug
4Sep
3Oct
Nov
8 changelog entries since Aug 2026, latest Oct 19, 2026. Changelog
Pros and cons
Strengths
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
Limitations
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
Clay FAQ
Is there a free plan?
Yes. It includes 500 actions and 100 data credits per month, unlimited seats and tables, and up to 200 rows per table.
How much do paid plans cost?
The Launch plan starts at $54/mo billed annually or $60/mo billed monthly, and the price grows with action volume. Annual billing saves 10%.
Is there a free trial?
Yes, there is a 14-day trial, and no credit card is required to start.
What is Claygent?
Claygent is Clay's AI agent. It researches the web to generate custom data points.
Does Clay have an API?
Yes. You can build in Clay through its API and CLI, including from a coding agent.
User reviews
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Clay
Free · from $54/mo