A
AClay vs Outreach
Pricing, features, platforms and who each one suits — side by side.
C
Choose Clay if…
- you want a free plan to start with
- you're in its core audience: gtm engineers, sales operations teams
O
Choose Outreach if…
- you work on Slack
- you're in its core audience: sales development reps, account executives
Side by side
Feature Clay Outreach
Pricing modelFreemiumContact for pricing
Starting price$54/mo—
Free plan
Free trial
API
Open source
Data retentionKept as long as necessary for purposes; no longer than user has an account—
Security and compliance—SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAA
Updates, last 90 days8—
Waterfall enrichment—
Intent & job-change signals—
Built-in sequences
MCP server
PlatformsWeb, APIWeb, Slack, API
CategoryLead GenerationSales Assistants & CRM
CompanyClay Labs IncOutreach Corporation
Based inUnited StatesUnited States
Founded20172014
Part of——
Key features
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
O Outreach
- Research and personalization agents for prospecting
- Multi-channel engagement sequences
- Meeting prep briefs and AI meeting summaries
- Real-time transcription and live coaching cards
- Deal health scoring and risk alerts
- AI forecast projection and scenario planning
- Integrated dialer (Outreach Voice)
- MCP server and client support
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Outreach
Amplify EssentialsCustom
Amplify CoreCustom
Amplify PlusCustom
Amplify ProCustom
Strengths and limitations
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
Outreach
- Combines engagement, conversation intelligence, deal management and forecasting in one platform
- Integrates with Zoom, Teams, Google Meet, Webex and Slack
- Mobile app included in all listed packages
- Extra AI credit packs can be bought at any time
- No public prices; every package requires a sales quote
- No free plan or trial listed
- Advanced forecasting is limited to the top Amplify Pro package
More comparisons
Other options to consider
AA
Freemium
B
BB
Free, from $10/mo
B
Scrape, enrich and qualify sales leads with AI for go-to-market teams
Lead GenerationFree plan
C
CC
From $24/mo
C
GTM AI platform with workflows, agents and chat for sales and marketing teams
Sales Assistants & CRMAPI
A
AA
From $600/mo
A
Sales platform with AI agents, B2B data, sequences and a parallel dialer
Sales Assistants & CRM
1
11
Contact
1
AI sales agents for outbound prospecting, inbound qualification and expansion
Sales Assistants & CRMAPI
B
BAttendee enrichment, matchmaking and member ops for community and event organizers
From $99/mo
B
From $99/mo
B
Attendee enrichment, matchmaking and member ops for community and event organizers
Workflow Automation
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy