A
ABardeen vs Clay
Pricing, features, platforms and who each one suits — side by side.
B
Choose Bardeen if…
- you want the lower entry price ($10/mo vs $54/mo)
- you're in its core audience: sdrs and account executives, revenue operations teams
C
Choose Clay if…
- you need an API to build on
- you're in its core audience: gtm engineers, sales operations teams
Side by side
Feature Bardeen Clay
Pricing modelFreemiumFreemium
Starting price$10/mo$54/mo
Free plan
Free trial
API
Open source
Trains AI on your contentNo—
Data retentionKept while you use Services or as needed; no 3rd-party API data retainedKept as long as necessary for purposes; no longer than user has an account
Security and complianceSOC 2 Type II, GDPR—
Updates, last 90 days—8
Waterfall enrichment—
Phone numbers—
Intent & job-change signals—
Built-in sequences—
CRM sync—
MCP server—
PlatformsWebWeb, API
CategoryLead GenerationLead Generation
CompanyBardeen, Inc.Clay Labs Inc
Based inUnited StatesUnited States
Founded—2017
Part of——
Key features
B Bardeen
- Agentic web scraper with custom or premium templates
- AI web search to research and generate leads
- Verified email and phone number enrichment
- AI lead scoring against your ideal customer profile
- Export to CSV, Google Sheets, Airtable, Notion
- Bardeen Agents that run lead sourcing and enrichment
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Bardeen
FreeFree
Basic$10/mo
Premium$50/mo or $480/yr (save 20%)
EnterpriseCustom
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Strengths and limitations
Bardeen
- Always includes 100 free credits
- Paid plans start at $10/month
- Lists GDPR and SOC 2 Type II certifications
- Exports to Sheets, Airtable and Notion
- Unused credits expire at the end of each billing period
- Enrichment costs 3 credits per row
- Enterprise pricing requires contacting sales
- No public API mentioned
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy