A
AClay vs Copy.ai
Pricing, features, platforms and who each one suits — side by side.
C
Choose Clay if…
- you want a free plan to start with
- you're in its core audience: gtm engineers, sales operations teams
C
Choose Copy.ai if…
- you want the lower entry price ($24/mo vs $54/mo)
- you're in its core audience: sales teams, marketing teams
Side by side
Feature Clay Copy.ai
Pricing modelFreemiumPaid
Starting price$54/mo$24/mo
Free plan
Free trial
API
Open source
Data retentionKept as long as necessary for purposes; no longer than user has an account—
Security and compliance—SOC 2
Updates, last 90 days8—
Waterfall enrichment—
Intent & job-change signals—
Built-in sequences—
MCP server—
PlatformsWeb, APIWeb
CategoryLead GenerationSales Assistants & CRM
CompanyClay Labs IncCopyAI, Inc.
Based inUnited StatesUnited States
Founded2017—
Part of——
Key features
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
C Copy.ai
- AI workflows that run sales and marketing processes
- AI agents with decision-making guardrails
- Tables that bring data sources into one queryable place
- Chat interface with OpenAI, Anthropic and Gemini models
- Infobase for central company knowledge
- Brand Voice for consistent tone
- Over 2,000 integrations including Salesforce and HubSpot
- SOC 2, GDPR and SSO support
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Copy.ai
Chat$29/mo, or $24/mo billed yearly ($288/yr)
Growth$1,000/mo billed annually ($12,000/yr)
Expansion$2,000/mo billed annually ($24,000/yr)
Scale$3,000/mo billed annually ($36,000/yr)
EnterpriseCustom
Strengths and limitations
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
Copy.ai
- Chat plan includes 5 seats from $24/mo billed yearly
- Works with models from several providers (OpenAI, Anthropic, Gemini)
- Over 2,000 integrations listed
- SOC 2 and GDPR compliance listed
- No free plan listed on the pricing page
- Workflow plans start at $1,000/mo billed annually
- API access is only listed for the Enterprise plan
More comparisons
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Workflow Automation
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy