R
RAI video, image and audio generation suite for creators, teams and developers
Free, from $12/mo
Luma AI (Genie) vs Stable Diffusion
Pricing, features, platforms and who each one suits — side by side.
L
Choose Luma AI (Genie) if…
- you're in its core audience: content creators, marketing teams
S
Choose Stable Diffusion if…
- you want a free plan to start with
- you work on Self-hosted
- you're in its core audience: developers, researchers
Side by side
Feature Luma AI (Genie) Stable Diffusion
Pricing modelFree trialFreemium
Starting price$25/mo—
Free plan
Free trial
API
Open source
Trains AI on your contentYesYes, unless you opt out
Data retentionDeleted when no longer necessary; kept longer for legal reasons; backups remain brieflyKept as long as reasonably necessary, including while account is active
Image-to-video—
Audio generation—
Character reference—
4K output—
Third-party models—
Commercial use—
PlatformsWeb, APIWeb, API, Self-hosted
CategoryVideo GeneratorsImage Generators
CompanyLuma AI, Inc.Stability AI Ltd
Based inUnited StatesUnited Kingdom
Founded——
Part of——
What you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | Luma AI (Genie) | Stable Diffusion |
|---|---|---|
| 1 person | $25 Plus | no published plan |
Key features
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
S Stable Diffusion
- Text-to-image with the Stable Diffusion 3.5 suite
- SD 3.5 Flash and Turbo variants for faster, cheaper generation
- SDXL 1.0 available from 0.9 credits per image
- Platform API with credit-based billing
- Self-hosted deployment under a license
- Custom model training on the Enterprise plan
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Stable Diffusion
Community LicenseFree
API credits$0.01 per credit
Enterprise LicenseCustom
Strengths and limitations
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
Stable Diffusion
- Free Community License for organizations under $1M annual revenue
- 25 free API credits for new accounts
- Choice of model sizes at different per-image costs
- Organizations above $1M annual revenue need a custom-priced Enterprise License
- API is pay-per-credit, with no flat monthly plan listed
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Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy