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Microsoft Recall vs Phia

Pricing, features, platforms and who each one suits — side by side.

MMicrosoft RecallPricing unknownVisit site
PPhiaFreeVisit site
VS
M

Choose Microsoft Recall if…

  • you work on Windows
  • you're in its core audience: windows 11 copilot+ pc owners, knowledge workers
P

Choose Phia if…

  • you want a free plan to start with
  • you work on iOS, Chrome
  • you're in its core audience: online shoppers, fashion shoppers

Side by side

Feature Microsoft Recall Phia
Pricing modelPricing unknownFree
Starting price—Free
Free plan
Free trial
API
Open source
Trains AI on your contentNo—
Data retentionOldest snapshots deleted when max storage reached; user chooses how long snapshots are kept—
Meeting notes—
Screen memory—
Local data storage—
App/privacy exclusions—
PlatformsWindowsiOS, Chrome
CategoryPersonal AssistantsLifestyle & Travel
CompanyMicrosoft—
Based inUnited States—
Founded——
Part of——

Key features

M Microsoft Recall

  • Automatic screen snapshots every few seconds and on content change
  • Search by typed or spoken description
  • Text and visual matches labeled close or related
  • Timeline browsing and per-app result filtering
  • Exclude specific apps and websites
  • Sensitive information filtering for passwords and card numbers
  • Local encrypted storage protected by Windows Hello
  • Click to Do actions on text and images in snapshots

P Phia

  • Price comparison across 220,000+ sites
  • Suggests cheaper alternatives to the item you're viewing
  • Applies coupon codes at checkout automatically
  • Earns points you can redeem for brand gift cards
  • Saves items into collections
  • Sends price-drop alerts
  • Trending brands, editor's picks and editorial content

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Microsoft Recall

Pricing unknown. Plan details aren't published.

Phia

iOS appFree

Strengths and limitations

Microsoft Recall

  • Snapshots are stored locally and encrypted, and the page says they are not shared with Microsoft
  • Off by default, with app, website and sensitive-data filters
  • Search works by text or voice and also matches images
  • Admins can't secretly turn on snapshots on managed devices
  • Requires a Copilot+ PC with a 40 TOPS NPU and 16 GB RAM
  • Needs at least 50 GB of free storage to enable
  • Optimized for only six languages
  • Website filtering is limited in some Chromium browsers

Phia

  • The iOS app is listed as free
  • Compares prices across more than 220,000 sites
  • Combines coupons, rewards and price alerts in one tool
  • The site doesn't list an Android app
  • The site mentions only a Chrome browser extension

More comparisons

Other options to consider

L
L

AI assistant that remembers your screen, meetings and apps and acts on them

Free, from $17/mo
L
Free, from $17/mo
L

AI assistant that remembers your screen, meetings and apps and acts on them

Personal AssistantsFree plan
S
S

Local screen and audio recording that gives AI tools searchable context

Free, from $21/mo
S
Free, from $21/mo
S

Local screen and audio recording that gives AI tools searchable context

Personal AssistantsFree planAPIOpen source
E
E

Notes, tasks and calendar in one app, with AI search and transcription

Free, from $14.99/mo
E
Free, from $14.99/mo
E

Notes, tasks and calendar in one app, with AI search and transcription

Notes & KnowledgeFree plan
R
R

Open-source networked note-taking with daily notes, backlinks and local Markdown

Freemium
R
Freemium
R

Open-source networked note-taking with daily notes, backlinks and local Markdown

Notes & KnowledgeFree planOpen source
P
P

AI answer engine and search APIs for people and developers

Paid
P
Paid
P

AI answer engine and search APIs for people and developers

AI SearchAPI
D
D

Private search engine, browser and Duck.ai chat for people who avoid tracking

Free
D
Free
D

Private search engine, browser and Duck.ai chat for people who avoid tracking

AI SearchFree plan

Built from each vendor's public website; we haven't tested them hands-on. Editorial policy