Oura
Smart ring and app that track sleep, activity, stress and heart health
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Pricing
From $5.99/mo
Free trial
Yes
Company
Oura Health OyFinland
Platforms
What is Oura?
Oura makes the Oura Ring 5, a smart ring that tracks over 50 health metrics. Its companion app on iOS and Android turns that data into personalized insights about sleep, rest, activity, stress, heart health and women's health.
The paid membership costs $5.99/month or $69.99/year in the US, and the first month is free. It includes Oura Advisor, which Oura calls its "AI-powered health companion," along with daily vitals such as resting heart rate, steps, calories and daytime stress. Members also get longer-term insights like cardiovascular age and resilience to stress. Health Radar watches biometrics for patterns worth noting, and Symptom Radar sends notifications when it spots them. Oura says these features are for general wellness only and are not medical advice.
Oura fits people who want to keep a passive, everyday record of their sleep, recovery and fitness without wearing a watch. You need an Oura Ring to get the full set of daily insights.
Key features
- Tracks over 50 health metrics from a smart ring
- Sleep and rest insights
- Oura Advisor, an AI-powered health companion
- Daytime stress and resilience tracking
- Cardiovascular age and heart health insights
- Health Radar biometric pattern monitoring
- Symptom Radar pattern notifications
- Meals and activity tracking in the app
Use cases
Who it's for
Improving sleep
Review nightly sleep and rest data to understand your sleep patterns.
Managing stress
Track daytime stress and long-term stress resilience to spot trends.
Fitness tracking
Log steps, calories and activity without wearing a watch.
Women's health
Use the cycle and women's health insights in the Oura App.
Oura pricing
From the vendor's site, checked Oct 26, 2026; we re-check prices monthly. Prices change — confirm on their pricing page.
Oura Membership (monthly)
month
$5.99/mo (US, before tax)
- First month free
- Oura Advisor AI health companion
- 50+ health metrics
- Requires an Oura Ring
Oura Membership (annual)
year
$69.99/yr (US, before tax)
- All membership features
- HSA/FSA eligible
- Cancel anytime
| Cost for a team, per month | 1 person | 5 people | 20 people |
|---|---|---|---|
| Oura Membership (monthly)flat, up to 1 | $5.99 | — | — |
| Oura Membership (annual)flat, up to 1 | $5.83 | — | — |
Billed yearly where the plan offers it. — means the plan doesn't allow that many people.
How Oura compares
- Oura has no free plan, while 1 of the 4 alternatives below has one.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| OOura | $5.99/mo | — | — | — | ||
| W | $16.58/mo | — | — | — | — | Oura vs Whoop |
| N | $17.42/mo | — | — | — | Oura vs Noom | |
W Wysa | — | — | — | — | Oura vs Wysa | |
| F | — | — | — | — | Oura vs Fitbod |
Compare 5 capabilities
| Capability | Oura | Noom | Wysa |
|---|---|---|---|
| Human coaching | — | ||
| AI chat assistant | — | ||
| Nutrition tracking | — | — | |
| Sleep tracking | — | — | |
| Mental health exercises | — |
Capabilities as stated on each vendor's own site; — means the site doesn't say. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
Oura data and privacy
Trains AI on your content
Yes
“We may also use personal data to develop or refine AI-powered features that provide you with new insights about your health.”
Data retention
Deleted data is fully removed from account when user deletes it
“In either case, deleted data is fully removed from your account.”
Where data is stored
Not stated
Security and compliance
From Oura's own privacy and security pages , checked Oct 28, 2026. We only show what the vendor states in writing; “not stated” means the pages don't say.
Pros and cons
Strengths
- First month of membership is free
- Membership is HSA/FSA eligible
- Apps for both iOS and Android
- Cancel anytime and keep access until the billing cycle ends
Limitations
- Requires buying an Oura Ring for full insights
- Ongoing subscription on top of the hardware
- Ring prices are not listed on the home page
- For general wellness only, not medical diagnosis
Oura FAQ
How much is the Oura membership?
In the US it costs $5.99/month or $69.99/year before tax. In most other regions it is $6.99/month or $79.00/year after tax.
Is there a free trial?
Yes. New members get their first month free, starting when they activate the ring.
Which platforms does the Oura App support?
iOS and Android.
Does Oura include AI features?
Yes. The membership includes Oura Advisor, which Oura describes as its AI-powered health companion.
Is Oura a medical device?
Oura states that its Health Radar features are for general wellness only and do not diagnose conditions or give medical advice.
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Oura
From $5.99/mo