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Fitbod vs Oura

Pricing, features, platforms and who each one suits — side by side.

FFitbodFree trialVisit site
OOuraFrom $5.99/moVisit site
VS
F

Choose Fitbod if…

  • you work on Web
  • you're in its core audience: gym-goers, strength training beginners
O

Choose Oura if…

  • you're in its core audience: health-conscious individuals, athletes and fitness enthusiasts

Side by side

Feature Fitbod Oura
Pricing modelFree trialPaid
Starting price—$5.99/mo
Free plan
Free trial
API
Open source
Trains AI on your content—Yes
Data retention—Deleted data is fully removed from account when user deletes it
Security and compliance—SOC 2, HIPAA
AI chat assistant—
Sleep tracking—
PlatformsiOS, Android, WebiOS, Android
CategoryFitness & WellnessFitness & Wellness
CompanyFitbodOura Health Oy
Based in—Finland
Founded——
Part of——

Key features

F Fitbod

  • Personalized strength workout plans based on goals and fitness level
  • Workouts adapted to available equipment and schedule
  • Performance tracking with progressive recommendations
  • Recovery-based muscle group selection
  • Exercise demos and form cues
  • Supports home and bodyweight training

O Oura

  • Tracks over 50 health metrics from a smart ring
  • Sleep and rest insights
  • Oura Advisor, an AI-powered health companion
  • Daytime stress and resilience tracking
  • Cardiovascular age and heart health insights
  • Health Radar biometric pattern monitoring
  • Symptom Radar pattern notifications
  • Meals and activity tracking in the app

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Fitbod

Free trialFree
MonthlyNot published
YearlyNot published

Oura

Oura Membership (monthly)$5.99/mo (US, before tax)
Oura Membership (annual)$69.99/yr (US, before tax)

Strengths and limitations

Fitbod

  • Plans adapt to equipment, schedule and recovery
  • Available on iOS, Android and web
  • 3 free workouts to try before subscribing
  • HSA/FSA eligible according to Fitbod
  • Prices are not published on the Fitbod website
  • Workouts cannot be started or logged after 3 free workouts without a subscription
  • Focused on strength training rather than other workout types

Oura

  • First month of membership is free
  • Membership is HSA/FSA eligible
  • Apps for both iOS and Android
  • Cancel anytime and keep access until the billing cycle ends
  • Requires buying an Oura Ring for full insights
  • Ongoing subscription on top of the hardware
  • Ring prices are not listed on the home page
  • For general wellness only, not medical diagnosis

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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy