N
NOura vs Whoop
Pricing, features, platforms and who each one suits — side by side.
O
Choose Oura if…
- you want the lower entry price ($5.99/mo vs $16.58/mo)
- you want to trial it before paying
- you work on iOS, Android
- you're in its core audience: health-conscious individuals, athletes and fitness enthusiasts
W
Choose Whoop if…
- you're in its core audience: athletes, fitness enthusiasts
Side by side
Feature Oura Whoop
Pricing modelPaidPaid
Starting price$5.99/mo$16.58/mo
Free plan
Free trial
API
Open source
Trains AI on your contentYes—
Data retentionDeleted data is fully removed from account when user deletes it—
Security and complianceSOC 2, HIPAA—
AI chat assistant—
Sleep tracking—
PlatformsiOS, Android—
CategoryFitness & WellnessFitness & Wellness
CompanyOura Health OyWHOOP
Based inFinland—
Founded——
Part of——
Key features
O Oura
- Tracks over 50 health metrics from a smart ring
- Sleep and rest insights
- Oura Advisor, an AI-powered health companion
- Daytime stress and resilience tracking
- Cardiovascular age and heart health insights
- Health Radar biometric pattern monitoring
- Symptom Radar pattern notifications
- Meals and activity tracking in the app
W Whoop
- Wearable fitness and recovery tracking
- Health and longevity insights on the Peak tier
- ECG heart screening on the Life tier
- Blood pressure insights on the Life tier
- Prorated upgrades between membership tiers
- 12-month or 24-month membership terms
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Oura
Oura Membership (monthly)$5.99/mo (US, before tax)
Oura Membership (annual)$69.99/yr (US, before tax)
Whoop
WHOOP One$199/year
WHOOP Peak$239/year
WHOOP Life$359/year
Strengths and limitations
Oura
- First month of membership is free
- Membership is HSA/FSA eligible
- Apps for both iOS and Android
- Cancel anytime and keep access until the billing cycle ends
- Requires buying an Oura Ring for full insights
- Ongoing subscription on top of the hardware
- Ring prices are not listed on the home page
- For general wellness only, not medical diagnosis
Whoop
- Three tiers, priced from $199 to $359 a year in the US
- Upgrades are prorated
- The Life tier adds ECG and blood pressure insights
- The full year is charged up front
- Prices differ by country
- No free plan is listed
More comparisons
Other options to consider
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Freemium
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AI chatbot for everyday mental health support using CBT and DBT techniques
Fitness & WellnessFree plan
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FF
Free trial
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SHIPAA-compliant EHR and practice management for therapists and wellness pros
From $49/mo
S
From $49/mo
S
HIPAA-compliant EHR and practice management for therapists and wellness pros
Healthcare
T
TT
Paid
W
WW
From $199/mo
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy