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WNoom vs Oura
Pricing, features, platforms and who each one suits — side by side.
N
Choose Noom if…
- you work on Web
- you're in its core audience: adults trying to lose weight, glp-1 medication users
O
Choose Oura if…
- you want the lower entry price ($5.99/mo vs $17.42/mo)
- you work on iOS, Android
- you're in its core audience: health-conscious individuals, athletes and fitness enthusiasts
Side by side
Feature Noom Oura
Pricing modelFree trialPaid
Starting price$17.42/mo$5.99/mo
Free plan
Free trial
API
Open source
Trains AI on your content—Yes
Data retention—Deleted data is fully removed from account when user deletes it
Security and compliance—SOC 2, HIPAA
Human coaching—
AI chat assistant—
Nutrition tracking—
Sleep tracking—
Mental health exercises—
PlatformsWebiOS, Android
CategoryFitness & WellnessFitness & Wellness
CompanyNoomOura Health Oy
Based in—Finland
Founded——
Part of——
Key features
N Noom
- Psychology-based habit and behavior change program
- Noom Body Scan included with Noom Weight
- GLP-1 Companion tools for medication users
- Compounded semaglutide and tirzepatide prescription programs
- Microdose GLP-1 program with microhabits coaching
- Help getting branded GLP-1s through insurance
- FSA and HSA eligible GLP-1 programs
O Oura
- Tracks over 50 health metrics from a smart ring
- Sleep and rest insights
- Oura Advisor, an AI-powered health companion
- Daytime stress and resilience tracking
- Cardiovascular age and heart health insights
- Health Radar biometric pattern monitoring
- Symptom Radar pattern notifications
- Meals and activity tracking in the app
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Noom
Noom Weight (12 months)$209 ($17.42/mo)
Noom Weight (6 months)$179 ($29.83/mo)
Noom Weight (4 months)$169 ($42.25/mo)
Microdose GLP-1RxFrom $79, then about $179/mo
GLP-1RxFrom $129, then $249–$279/mo
GLP-1Rx PlusFrom $149, then $299/mo
Oura
Oura Membership (monthly)$5.99/mo (US, before tax)
Oura Membership (annual)$69.99/yr (US, before tax)
Strengths and limitations
Noom
- 7-day trial for Noom Weight
- 12-month plan works out to $17.42/mo
- GLP-1 programs include the medication in the price
- GLP-1 programs are FSA and HSA eligible
- Prices differ across Noom's own pages
- Compounded GLP-1s have not been reviewed by the FDA
- Medication programs cost much more than the base plan
Oura
- First month of membership is free
- Membership is HSA/FSA eligible
- Apps for both iOS and Android
- Cancel anytime and keep access until the billing cycle ends
- Requires buying an Oura Ring for full insights
- Ongoing subscription on top of the hardware
- Ring prices are not listed on the home page
- For general wellness only, not medical diagnosis
More comparisons
Other options to consider
WW
From $16.58/mo
W
Wearable membership tracking recovery and fitness, with an AI coach in the app
Fitness & Wellness
W
WW
Freemium
W
AI chatbot for everyday mental health support using CBT and DBT techniques
Fitness & WellnessFree plan
F
FF
Free trial
S
SHIPAA-compliant EHR and practice management for therapists and wellness pros
From $49/mo
S
From $49/mo
S
HIPAA-compliant EHR and practice management for therapists and wellness pros
Healthcare
T
TT
Paid
W
WW
From $199/mo
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy