C
CData enrichment, AI research agents and GTM workflows for sales and marketing teams
Free, from $54/mo
Apollo.io vs Findem
Pricing, features, platforms and who each one suits — side by side.
A
Choose Apollo.io if…
- you want a free plan to start with
- you work on Chrome
- you're in its core audience: sales development reps, account executives
F
Choose Findem if…
- you're in its core audience: talent acquisition teams, executive search firms
Side by side
Feature Apollo.io Findem
Pricing modelFreemiumContact for pricing
Starting price——
Free plan
Free trial
API
Open source
Trains AI on your contentYes—
Security and complianceSOC 2 Type II, ISO 27001, GDPR, CCPA—
Own contact database—
Waterfall enrichment—
Phone numbers—
Intent & job-change signals—
Built-in sequences—
MCP server—
PlatformsWeb, Chrome, APIWeb, API
CategoryLead GenerationHR & Recruiting
CompanyZenLeads, Inc. d/b/a Apollo.ioFindem
Based inUnited States—
Founded2015—
Part of——
Key features
A Apollo.io
- B2B database of 240M+ contacts and 30M+ accounts
- AI agents that research accounts and prioritize leads
- Email sequencing and outreach automation
- Parallel dialer for phone prospecting
- Waterfall enrichment for more complete records
- Domain warming, inbox rotation and reputation monitoring
- Chrome extension for finding emails and phone numbers
- 200+ integrations, plus an MCP server
F Findem
- Expert-labeled Success Signals drawn from career histories
- Relationship Signals for mapping networks and warm intros
- Findem Studio agents for market maps and succession plans
- MCP access to Studio from other AI tools
- Talent CRM and multichannel sourcing
- AI interviews, assessments and coding simulations
- Authenticity suite with ID verification and AI proctoring
- Workforce analytics and market intelligence
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Apollo.io
FreeFree
BasicNot published
ProfessionalNot published
CustomCustom
Findem
Contact for pricing. Plan details aren't published.
Strengths and limitations
Apollo.io
- Free plan with no time limit
- Large built-in B2B contact database
- Works inside your CRM, Gmail and browser
- Monthly billing can be cancelled anytime
- Plan prices are not shown on the pricing page
- API access is listed only on the Custom plan
- Free plan sends email campaigns only through connected Gmail accounts
- Unused credits expire at the end of each billing cycle
Findem
- Free trial of a Findem Studio agent
- API and MCP access for using the data in other tools
- Covers sourcing, screening, interviewing and planning
- Relationship data for finding warm introductions
- No public pricing; most products require a demo request
- No mobile apps listed
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy