C
CData enrichment, AI research agents and GTM workflows for sales and marketing teams
Free, from $54/mo
Apollo.io vs Bardeen
Pricing, features, platforms and who each one suits — side by side.
A
Choose Apollo.io if…
- you need an API to build on
- you work on Chrome
- you're in its core audience: sales development reps, account executives
B
Choose Bardeen if…
- you're in its core audience: sdrs and account executives, revenue operations teams
Side by side
Feature Apollo.io Bardeen
Pricing modelFreemiumFreemium
Starting price—$10/mo
Free plan
Free trial
API
Open source
Trains AI on your contentYesNo
Data retention—Kept while you use Services or as needed; no 3rd-party API data retained
Security and complianceSOC 2 Type II, ISO 27001, GDPR, CCPASOC 2 Type II, GDPR
Own contact database—
Waterfall enrichment—
Phone numbers
Intent & job-change signals—
Built-in sequences—
CRM sync—
MCP server—
PlatformsWeb, Chrome, APIWeb
CategoryLead GenerationLead Generation
CompanyZenLeads, Inc. d/b/a Apollo.ioBardeen, Inc.
Based inUnited StatesUnited States
Founded2015—
Part of——
Key features
A Apollo.io
- B2B database of 240M+ contacts and 30M+ accounts
- AI agents that research accounts and prioritize leads
- Email sequencing and outreach automation
- Parallel dialer for phone prospecting
- Waterfall enrichment for more complete records
- Domain warming, inbox rotation and reputation monitoring
- Chrome extension for finding emails and phone numbers
- 200+ integrations, plus an MCP server
B Bardeen
- Agentic web scraper with custom or premium templates
- AI web search to research and generate leads
- Verified email and phone number enrichment
- AI lead scoring against your ideal customer profile
- Export to CSV, Google Sheets, Airtable, Notion
- Bardeen Agents that run lead sourcing and enrichment
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Apollo.io
FreeFree
BasicNot published
ProfessionalNot published
CustomCustom
Bardeen
FreeFree
Basic$10/mo
Premium$50/mo or $480/yr (save 20%)
EnterpriseCustom
Strengths and limitations
Apollo.io
- Free plan with no time limit
- Large built-in B2B contact database
- Works inside your CRM, Gmail and browser
- Monthly billing can be cancelled anytime
- Plan prices are not shown on the pricing page
- API access is listed only on the Custom plan
- Free plan sends email campaigns only through connected Gmail accounts
- Unused credits expire at the end of each billing cycle
Bardeen
- Always includes 100 free credits
- Paid plans start at $10/month
- Lists GDPR and SOC 2 Type II certifications
- Exports to Sheets, Airtable and Notion
- Unused credits expire at the end of each billing period
- Enrichment costs 3 credits per row
- Enterprise pricing requires contacting sales
- No public API mentioned
More comparisons
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CC
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C
Data enrichment, AI research agents and GTM workflows for sales and marketing teams
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O
OO
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1
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GTM AI platform with workflows, agents and chat for sales and marketing teams
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Revenue AI platform that captures sales interactions and automates follow-up
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy